Senior Manager of Retail Media Partnerships

Dutchie

3d•$160,000 - $200,000

About The Position

Dutchie’s Advertising team is building a cannabis retail media network for advertising across dispensaries’ e-commerce and in-store shopping surfaces. The Senior Manager of Retail Media Partnerships will represent Dutchie advertising to retailers, win new accounts for the advertising platform, negotiate commercial agreements, and grow existing accounts through adoption of additional ad formats. This is a supply-side, relationship-driven business development role focused on expanding dispensary advertising supply in the United States and delivering commercial outcomes that help retailer partners sell more cannabis, faster, and at higher margins.

Requirements

Experience in retail media in a related sales or business development function, working with multiple retailers across different categories and levels of advertising maturity.
Experience in the cannabis industry across multiple dispensary operators; strong cannabis expertise may be considered in place of extensive advertising experience.
Demonstrated business development and negotiation skills, particularly with multi-year, revenue-sharing, or tiered-discount deal structures.
Working knowledge of cannabis brands, both 1P and 3P, and of advertising and trade spend in the industry.
Familiarity with the in-store dispensary customer experience.
Strong relationship-building and communication skills, including the ability to navigate long sales cycles and multiple stakeholders per account.
Comfort selling an evolving product suite and re-approaching existing accounts with new advertising solutions as they become available.

Nice To Haves

Existing relationships with multi-state cannabis operators (MSOs).
Familiarity with retail media networks at Amazon, Walmart, Walgreens, CVS, DoorDash, Uber, or Instacart; experience with Dutchie, IHeartJane, Surfside, Hoodie, or Headset is a bonus.
Experience selling or operating in-store advertising or digital signage placements to retailers, using solutions such as Vistar, Barrows, In-Store Marketplace, or others.
Background in a supply-side or publisher-facing business development role in a mature advertising ecosystem, rather than demand-side or advertiser-facing brand sales.

Responsibilities

Prospect, pitch, and close new retailer accounts onto Dutchie’s retail media advertising platform, initially through Sponsored Placements on e-commerce menus.
Build and manage a prioritized pipeline of prospective and existing retailer relationships across multiple states and market segments.
Negotiate contractual advertising agreements with dispensaries, addressing concerns about effects on e-commerce conversion, brand mix shift, and existing brand relationships.
Re-engage existing accounts to upsell additional ad formats as they launch, highlighting opportunities and educating retailers.
Partner with Product, Engineering, and Brand Operations teams to share dispensary feedback and inform the advertising feature roadmap.
Represent Dutchie’s retail media offering at industry events and through direct outreach to decision-makers at large, multi-state operators.
Track and report monthly and quarterly account growth, format adoption, and revenue impact across the assigned book of business.