Digital Retail/Senior Retail Media Manager

Skai•San Francisco, CA

2d•Hybrid

About The Position

The Expert/Senior Expert Services Manager is a senior practitioner and strategic advisor for Skai’s enterprise retail media clients. The role owns the strategy, performance, and outcomes of an assigned book of accounts, from planning through hands-on campaign execution. It combines deep retail media channel expertise with strategic consulting to help clients interpret performance, identify business causes and opportunities, and develop actionable plans and narratives. Working with the Retail Media Expert Services Director, the role serves external clients and acts as a regional retail media expert, supporting internal stakeholders and helping shape Skai’s platform. The position is US-based, allows travel of up to 10–15%, and follows a hybrid work arrangement. The salary range is $100,000–$120,000, with eligibility for additional bonus compensation.

Requirements

Enterprise retail media ownership as the senior owner accountable for strategy through execution.
Full-stack Amazon and Walmart experience across search and DSP, including Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Walmart Connect sponsored search, Walmart DSP, Vendor Central, Seller Central, and the 1P versus 3P distinction.
Experience using AMC beyond out-of-the-box templates to answer questions standard reporting cannot, build custom audiences and analyses (such as incrementality or multi-touch attribution), and influence client actions.
Analytical depth, including root-cause analysis and the judgment to connect metrics to client business objectives rather than optimize only to dashboard metrics.
Fluency in the retail media ecosystem, including retailer economics, onsite and offsite media, DSP, 1P and 3P, and shopper marketing.
Advanced use of generative AI tools such as Claude to produce technical outputs, including reshaping data, reports, automations, and custom agents; a software engineering background is not required.
Ability to translate ambiguous client goals into strategies, plans, and narratives clients can take to their leadership, using Skai’s technology and appropriate partners.
Credibility with stakeholders ranging from analysts managing day-to-day work to executives who own budgets.
Ability to operate cross-functionally in fast-paced, matrixed environments where delivery depends on teams that do not report to the role.
Ownership and follow-through, including taking problems through resolution, picking up unowned work, and acting responsibly without needing to be asked.
US-based and able to travel up to 10–15%.

Nice To Haves

Breadth across retail media networks such as Instacart, Target and Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, and Amazon Retail Ad Service; experience across several is valued more than depth in one.
Agency-side background; strong candidates from brand, retailer, and platform sides are also welcomed.
Coaching or informal leadership experience, such as mentoring or training colleagues or creating durable playbooks and documentation, and interest in growing into people management.
Commercial exposure to retention and growth of a book of business, QBRs with economic buyers, and scoping new work.
Familiarity with total commerce, including how retail media relates to shopper marketing, trade budgets, and joint business planning with retailers.
Experience with Skai or a comparable retail media or search management platform.
Experience collaborating with a global team, locally and virtually.

Responsibilities

Own the strategy, performance, and outcomes of an assigned book of enterprise retail media accounts.
Plan, build, and optimize campaigns hands-on across Amazon, Walmart, Instacart, Target, and other retail media networks, including day-to-day account management as needed.
Investigate performance issues and opportunities and develop recommendations clients can act on.
Advise senior client stakeholders on media planning, budget allocation across networks, and retail media best practices.
Lead QBRs and strategic reviews, and support the client services team on renewals, growth conversations, and escalations.
Build custom analyses, reports, and automations when standard tools and templates are insufficient.
Serve as the regional retail media subject matter expert and support internal stakeholders across the business.
Mentor less experienced colleagues and contribute to team playbooks and processes.
Partner with product development, sales, technical account management, and sales engineers to drive platform innovation and capture market opportunity.