Senior Manager, Advanced Media & Partnerships

Marketbridge•Boston, MA

6d•$90,000 - $1,000,000•Remote

About The Position

Marketbridge is seeking a Senior Manager, Advanced Media Partnerships to develop integrated, performance-driven media strategies for complex B2B clients. The role is part of the broader Media practice and manages and develops media planners and buyers on the Advanced Media and Partnerships team. The team plans across programmatic media, direct publisher buys, out-of-home (OOH), connected TV (CTV), broadcast, experiential, and emerging platforms. Paid search and paid social planning are led by separate specialty teams, with close collaboration across the Media practice. The Senior Manager translates client business and marketing objectives into actionable media plans, bringing together audience strategy, channel mix, investment planning, measurement, and performance insights to connect brand and demand and support business outcomes. The role shapes strategy, evaluates recommendations, negotiates with vendors, and guides a team exploring new channels and processes. It collaborates with Media, Demand Strategy, Creative, Analytics, Client Success, and Project Management to ensure plans are strategically sound, effectively executed, and continually optimized. Marketbridge is a B2B-focused go-to-market partner with a team of more than 350 across North America and Europe, supporting clients worldwide. This is a remote role. Candidates must be eligible to work in the United States, Canada, or the UK without visa sponsorship. The anticipated base salary range is $80,000–$100,000; final compensation depends on qualifications, and additional flexibility may be considered for candidates whose experience and expertise significantly exceed the role’s core requirements.

Requirements

Six or more years of experience in media strategy, planning, or integrated media, ideally within an agency environment.
Strong experience developing B2B media strategies and plans for complex or enterprise clients.
Deep knowledge of digital and offline media planning, including programmatic, display, video, trade and industry media, content syndication, OOH, CTV, broadcast, and other relevant B2B channels.
Experience managing, coaching, or mentoring media professionals and supporting the quality of their work.
Strong analytical skills, including the ability to interpret media performance and translate findings into clear optimization recommendations.
Experience partnering with channel specialists and activation teams while retaining ownership of overall media strategy.
Client-facing experience presenting strategic recommendations to director-, vice president-, and executive-level stakeholders.
Experience developing partner relationships and negotiating with media vendors.
Excellent presentation, communication, and storytelling skills.
Eligibility to work in the United States, Canada, or the UK without visa sponsorship.

Nice To Haves

Familiarity with media planning, research, buying, measurement, and audience platforms such as Bionic, Campaign Manager 360, The Trade Desk, Display & Video 360, 6sense, or Demandbase.

Responsibilities

Develop integrated media strategies and plans for complex B2B clients, translating business and marketing objectives into channel, audience, investment, and measurement recommendations.
Build cross-channel plans spanning programmatic media, direct publisher buys, trade and industry media, digital display, video, content syndication, OOH, CTV, broadcast, experiential, and emerging platforms.
Define each channel’s role throughout the buyer journey so media investments work together cohesively.
Manage, coach, and develop media planners and buyers, supporting the strategic quality and consistency of their work.
Partner with activation specialists to translate strategies into effective execution, optimization, and ongoing performance management.
Use performance data, market intelligence, audience insights, and measurement findings to communicate narratives and recommend strategic optimizations.
Collaborate with Demand Strategy, Creative, Analytics, Client Success, Project Management, and other disciplines to develop cohesive brand-to-demand programs.
Contribute to planning frameworks, tools, standards, and processes that increase consistency and scalability across the Media practice.
Evaluate emerging channels, platforms, partners, data sources, and planning technologies for relevant client opportunities.
Build relationships with media partners and vendors to inform recommendations, support innovation, and improve investment decisions.
Support vendor evaluations and negotiations to secure appropriate pricing, placements, partnerships, and added value for clients.
Present media strategies, recommendations, and performance insights to client stakeholders.

Benefits

Flexible PTO, summer Fridays, and paid parental leave of up to 16 weeks for birthing parents.
Office closure from Christmas to New Year’s.
Comprehensive medical benefits.
Free premium access to the Calm app.
401(k) with a 3% company contribution (US only).
Life insurance, long-term disability, and AD&D coverage.
Professional development fund of $500 and continuous learning programs.
Company-provided laptop and accessories.
Monthly Wi-Fi and cell stipend.
ChatGPT Enterprise access.
Exclusive discounts through Perkopolis.