Senior Project Manager Marketing
About The Position
The Senior Project Manager Marketing promotes the health system and its services to positively impact patient volume and the health system’s community image. The role designs and implements marketing initiatives for the system, programs, service lines, and other entities to enhance the consumer and brand experience while supporting the strategic business plan. The position collaborates with system stakeholders, staff, and third-party vendors to understand requests and provide marketing guidance aligned with system strategy. It serves as a liaison between Marketing and requestors, managing expectations and updates while independently owning projects from initial request through completion. The role works with graphic designers, the Creative Director, other staff, and vendors to execute projects effectively and on deadline; prioritizes work; conducts research, gathers assets, and writes copy; and maintains organized, accurate records. The position collaborates with Marketing & Communications teams on an omnichannel approach, involving strategic marketing, creative services, internal communications, press relations, and digital marketing as appropriate. It also serves as an expert resource on brand identity and guidelines.
Requirements
- Bachelor’s degree, or 7 years of project management or healthcare marketing experience may be considered in lieu of a degree.
- At least 3 years of project management or healthcare marketing experience.
- Proficiency with Microsoft Word, Excel, Outlook, and Adobe Acrobat.
- Collaborative, energetic, and passionate approach to work.
- Ability to take initiative, make decisions, and manage relationships with varied stakeholders.
- Demonstrated ability to execute multiple, multi-part projects, produce quality outcomes, and work in a fast-paced, results-oriented environment.
- Ability to work independently, think critically, solve problems, and prioritize competing demands.
- Strong attention to detail.
- Strong oral and written communication skills, including the ability to write concise, consumer-friendly copy that makes complex concepts easy to understand.
Nice To Haves
- Experience with Microsoft Planner.
- Experience with Adobe Photoshop.
Responsibilities
- Promote the health system and its services to support patient volume and the health system’s community image.
- Design and implement marketing initiatives for the system, programs, service lines, and other entities in support of the strategic business plan and consumer and brand experience.
- Collaborate with stakeholders, staff, and third-party vendors to understand requests and provide strategy-aligned marketing guidance.
- Manage expectations and provide updates to requestors while owning projects from initial request through completion.
- Coordinate with graphic designers, the Creative Director, staff, and third-party vendors to execute projects effectively and meet deadlines.
- Prioritize projects to address high-priority needs while keeping lower-priority projects moving.
- Perform workflow tasks including research, asset gathering, and copywriting.
- Maintain organized and accurate records.
- Collaborate with Marketing & Communications teams to support an omnichannel approach, engaging relevant teams as appropriate.
- Advise teams and stakeholders on brand identity and guidelines.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
