Marketing Project Manager

Empire Cat•Mesa, AZ

About The Position

The Marketing Project Manager works with line-of-business leadership to create marketing plans that support business goals. The role applies market assessment, competitive positioning, customer understanding, and planning to develop comprehensive marketing plans. The manager oversees projects from inception to completion, managing priorities, people, and resources to deliver on time and within budget. The position develops customer-segment-specific campaigns and metrics, advises on marketing’s role in the sales process, supports sales teams with marketing materials, manages tactical budgets, analyzes campaign results, plans events, and coordinates website content with internal teams and external vendors. It also researches market conditions and performance, monitors industry trends and competitors, and ensures brand and compliance requirements are met. The role builds relationships with partners and vendors, maintains project status and deliverable tracking, provides administrative backup to the Marketing Department, and performs graphic design as needed. Occasional evening and weekend work and overnight travel may be required. The position is expected to work safely and comply with company policies, procedures, standards, and corporate values. The work is generally in an office environment with usually moderate noise. The role includes computer and telephone use and may involve standing, walking, reaching, climbing or balancing, stooping, kneeling, crouching, crawling, and lifting or moving items weighing up to 50 pounds. Reasonable accommodations may be made for qualified individuals with disabilities.

Requirements

Four-year degree in Marketing, Business Development, Media Communications, e-commerce, or a similar discipline.
Minimum of 4 years of relevant marketing experience.
Proven ability to manage marketing projects from inception to completion with measurable results.
Knowledge of marketing, including project management, integrated marketing communications, direct marketing, advertising, copywriting, graphic design, online marketing, and branding.
Ability to present information effectively to top management.
Strong knowledge of Microsoft Office, including Outlook, Excel, PowerPoint, and Word.
Strong knowledge of Google Analytics.
Strong knowledge of WordPress or similar website content management systems.
Ability to develop campaign ideas that meet client goals and objectives.
Outstanding oral and written communication skills and ability to communicate in English (speak, read, comprehend, and write).
Strong teamwork, interpersonal, organizational, project management, problem-solving, and internal communication skills; creative thinking and attention to detail.
Ability to manage numerous projects simultaneously and adapt to a rapid pace and constant change.
Ability to use data to manage and report campaign performance and provide insights and recommendations.
Ability to keep current with industry trends, emerging platforms, marketing best practices, new technologies, and brand standards.
Ability to meet applicable safety requirements and use required safety equipment.
Acceptable attendance in accordance with company standards and requirements.
Experience defining and managing project scope and using metrics to determine performance.
Experience in creative and technical writing for marketing purposes.

Nice To Haves

Google Analytics certification.
Industry experience.
Experience with Wrike or a similar project management tool.
Experience with InDesign, Photoshop, Flash, and Illustrator.

Responsibilities

Develop and execute marketing campaigns tailored to customer segments using appropriate channels, and establish metrics to demonstrate campaign results.
Manage day-to-day project operations, communicate client needs to the internal marketing team, and manage multiple projects according to priorities and client expectations.
Serve as the focal point for production, timeline, and resourcing issues.
Advise on applying marketing to the sales process and ensure sales teams have and use materials that articulate the company’s value proposition.
Manage tactical budgets and provide periodic update reports to management.
Analyze campaign results, identify trends or needed adjustments, and recommend changes.
Plan and execute customer appreciation events, trade shows, open houses, trade association events, employee appreciation events, and other events with internal resources.
Coordinate with internal teams and external vendors to develop and maintain website content, including updates to specials and promotions.
Research and communicate market conditions and division, department, or location performance to identify growth, diversification, or market-focus opportunities.
Monitor market and industry trends, competitors, and marketing best practices relevant to supported lines of business.
Understand and comply with brand requirements across business activities.
Promote ownership and personal accountability for individual performance.
Build relationships with partners and vendors, including advertising agencies, photographers, designers, and printers, to deliver projects on time and within budget.
Work safely and comply with applicable safety policies, company policies, procedures, and standards.
Maintain the project management system to update statuses and track deliverables and deadlines.
Provide backup support for general Marketing Department administrative functions.
Perform graphic design for print and online advertisements, sales collateral, and other communications as needed.
Perform other duties assigned by the supervisor and promote corporate values.