Marketing Project Manager

Charlestowne Hotels•Charleston, SC

About The Position

The Marketing Project Manager plans, manages, and executes marketing action plans for the current Charlestowne Hotels portfolio. As part of the Marketing team, this role drives collaboration, workflow, deliverables, and successful execution of integrated marketing tactics with core team members and vendors. The position oversees property marketing plans, manages planned and reactive project needs through a project management system, supports Marketing Managers in hotel marketing success, oversees digital agency deliverables and print and promotional work, manages email campaign design and deployment, develops and analyzes automated email campaigns, and manages property databases. The role coordinates project information and approvals among internal stakeholders and vendors, manages day-to-day project trafficking and workflow, maintains schedules and milestones, reinforces processes that support timely delivery, and assists with monthly marketing reports and special projects. Minimal travel is expected.

Requirements

  • Bachelor’s degree in marketing, communication, project management, hospitality, or a related field.
  • Minimum of 4 years of related marketing experience.
  • Project management proficiency to plan, prioritize, and execute projects and workloads effectively and efficiently.
  • Ability to be flexible and adapt to changing client objectives.
  • Technical proficiency and understanding of marketing platforms and related tools, including CRM, CMS, analytics, paid media, social media, and email marketing.
  • Experience with project management software.
  • Understanding of HTML.
  • Experience with Google Apps.
  • General knowledge of Adobe Creative Suite.
  • Creative eye for design and design consistency.
  • Excellent written and oral communication skills.
  • Strong organization, attention to detail, problem-solving, diplomacy, decisiveness, adaptability, and resourcefulness.

Nice To Haves

  • Travel and hospitality industry experience.
  • Email marketing and CRM management experience.

Responsibilities

  • Oversee, project-manage, and execute property marketing action plans.
  • Manage planned and reactive needs, job requests, and marketing tactics through a project management system.
  • Support Marketing Managers in achieving marketing satisfaction and success for each hotel.
  • Oversee deliverables from the digital agency.
  • Oversee the creation and execution of print and promotional materials.
  • Manage the design, setup, and deployment of email marketing campaigns.
  • Develop, execute, and analyze automated email campaigns.
  • Manage property databases.
  • Proactively communicate and coordinate with the Marketing Strategy Manager, Creative Manager, Revenue Manager, General Managers, and vendors to ensure project requests have the required information.
  • Manage day-to-day trafficking and workflow for creative, email, web, and marketing services projects.
  • Route layouts, copy, proofs, and other project elements for approval, and confirm delivery of approved art files to outside vendors.
  • Interpret and help implement strategies outlined in campaign plans created by the Marketing Strategy Manager.
  • Coordinate scheduling and workflow for jobs using project management software.
  • Maintain project flow and proactively alert stakeholders to upcoming milestones and required deliverables.
  • Reinforce workflow processes and procedures to improve department efficiency and deliver marketing assets on time.
  • Review job requests and execute them or distribute them to the appropriate vendor.
  • Handle special projects outside the scope of daily work.
  • Assist in preparing monthly marketing reports.
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