Senior Project Manager / Client Operations Lead (Paid Ads)

IMPACT•Cheshire, CT

4d•Remote

About The Position

IMPACT provides digital marketing services to help small to mid-sized businesses implement Endless Customers (formerly They Ask, You Answer), inspired by the popular book by Marcus Sheridan. We empower clients to build in-house marketing operations that drive growth — eliminating reliance on outside agencies and positioning their companies as the most trusted brands in their markets. Swell is IMPACT's paid media agency, partnering with clients to plan, build, and manage advertising programs across Google, Meta, LinkedIn, and other digital platforms — turning paid spend into a measurable pipeline. This role owns Swell’s operating system end-to-end. Campaigns hit deadlines because this person makes them. Designs go to clients cleared for approval because this person catches what would have gone out otherwise. Capacity stays manageable week to week because this person grooms the sprint, not because everyone tries harder. This is the seat that decides whether Swell scales smoothly or burns out trying.

Requirements

4+ years running multi-account project or operations management inside an agency, ideally paid media or digital marketing
Working understanding of how paid campaigns get built and launched (you don't need to run ads, you need to know what a launch readiness checklist looks like)
Strong ClickUp proficiency, or equivalent fluency in Asana / Basecamp / Trello with willingness to switch
Comfort maintaining quality and deadlines with both internal teammates and external clients
Track record of building or rebuilding processes (via templates, automations, documented workflows), not just executing existing ones
Direct, clear written communication; you can deliver a status update or a hard "no" in three sentences
Pattern-recognition for capacity risk — you notice when a teammate is overloaded before they say so

Nice To Haves

Experience inside an EOS, Traction, or ScalingUp company
Familiarity with Looker Studio, Swydo, or other reporting tools
Comfortable using AI tools (Claude, ChatGPT) inside daily ops workflows
Experience onboarding clients or team members into a structured operating system

Responsibilities

Run the full ClickUp campaign workflow per account, from planning to strategy to client approval to launch.
Confirm receipt of campaign details and assets at kickoff; identify gaps before they become launch delays
Own the internal review checkpoint — assets do not go to clients until they are cleared by you
Support during recurring client calls; update the agenda, capture decisions, schedule next steps
Manage the approval cycle: submit design direction, surface revisions, get sign-off, route final proof, confirm launch
Set and re-set client expectations when timelines slip — early, in writing, with the new plan attached
Groom the sprint to protect billable hours; account for each team member's typical unplanned load when planning capacity
Flag capacity risk before it becomes a missed deadline or a burnout signal
Surface friction patterns (scope creep, late assets, ambiguous briefs) and design the process change that fixes them
Maintain and extend templates: new client setup, conference backlogs, campaign details forms, design feedback checklists
Own ClickUp workflow integrity — stage-triggered automations, accurate status, no orphan tasks
Document the client communication model so it's transferable, not stored in your head
Run Swell huddles; contribute to the Agency Services All-Hands
Onboard new team members (employees and freelancers)
Partner with the Ads Team Lead on team-level decisions; partner with the Director of Agency Services on cross-team operations (Web, HubSpot, and Coaching teams)
Own a scorecard, set quarterly Rocks, run a Level 10 meeting for Swell, and work the Issues List.
Look at a repeatable workflow and ask where the automation belongs.