Senior Program Manager, Product & Marketing Operations

Bask & Lather•Yonkers, NY

About The Position

Bask & Lather Co. is seeking a hands-on senior program manager to translate business priorities into completed physical product launches, integrated marketing campaigns, and cross-functional business initiatives. The role owns integrated planning, project dependencies, delivery tracking, escalation, and verification that work is approved, implemented, and complete. It personally builds and drives project plans, secures accountable owners and commitments, resolves blockers, challenges missed commitments, and presents decision-makers with recovery options and business impacts. Functional leaders retain responsibility for strategy, staffing, technical and creative quality, and approvals within their areas. The position coordinates across Brand, Marketing, Social, E-commerce, Operations, Supply Chain, R&D, manufacturers, vendors, and other external partners. Product work spans concept, formulation, packaging, labeling, claims and compliance reviews, sampling, testing, approvals, production dependencies, and launch readiness. Campaign work includes sales and seasonal campaigns, retail launches and activations, TV segments, influencer campaigns, and partnerships across channels such as DTC, retail, Amazon, and TikTok Shop. The Program Manager leads project kickoffs and scope definition; maintains detailed timelines, critical paths, and a prioritized portfolio; identifies risks early; and secures recovery actions when dates are threatened. The role verifies deliverables and handoffs through receiving-team acceptance, documented approvals, and launch-day checks, and publishes weekly portfolio updates on progress, commitments, overdue work, risks, recovery actions, and decisions needed. It also conducts post-launch retrospectives and implements corrective actions. Routine copy review, social scheduling, and departmental production remain with functional teams. The role is based in Yonkers, New York, with a hybrid or remote work option. It reports to the Senior Director of Operations. The listed salary range is $110,000–$130,000. Bask & Lather Co. states that it is an equal opportunity employer and provides reasonable accommodations for qualified applicants with disabilities and sincerely held religious beliefs.

Requirements

At least 6 years of relevant project or program management experience in fast-paced environments.
Personally managed physical consumer products through development and launch, including formulation or R&D, packaging, testing, production, and commercialization dependencies.
Managed integrated marketing campaigns across multiple channels.
Relevant physical consumer product launch experience in CPG is required.
Strong cross-functional leadership across Brand, Operations, Supply Chain, and external partners.
Strong proficiency with project management tools and Excel.
Demonstrated ability to recover slipping projects and manage concurrent initiatives in a lean organization.
Ability to validate critical information, document assumptions, resolve open questions proactively, and escalate uncertainty that threatens delivery.
Ability to lead structured kickoffs, confirm scope, owners, dependencies, and open decisions, and update plans as approved priorities or scope change.
Ability to proactively manage deadlines and verify accuracy at handoffs and launch checkpoints while maintaining an auditable record of approvals and completion.

Nice To Haves

PMP (Project Management Professional) certification.
Beauty or personal care experience.
Experience with Monday.com.

Responsibilities

Own end-to-end execution of new product development, marketing campaigns, and assigned cross-functional business initiatives, including channel launches and operational implementations.
Secure owners and delivery commitments, define completion criteria, and verify receiving-team acceptance; track missed commitments through recovery and closure.
Manage the full new product development lifecycle, coordinating concept and kickoff, R&D and formulation, packaging, labeling, claims and compliance reviews, sampling, testing, approvals, and launch readiness.
Ensure all SKUs, variants, and components are scoped and coordinate across R&D, Operations, Supply Chain, Brand, and manufacturers.
Manage execution of sales campaigns, retail launches and activations, TV segments, influencer campaigns, and partnerships; align assets, timelines, and deliverables across channels.
Lead formal project kickoffs to confirm scope, owners, dependencies, approval gates, and open decisions; document assumptions and assign owners and deadlines for unresolved decisions.
Validate critical scope and launch requirements, identify missing SKUs or deliverables early, and manage approved scope changes while communicating effects on timing, resources, and readiness.
Build and maintain detailed timelines and critical paths in project management tools; create backward plans based on lead times, approval gates, and resource availability, and secure recovery actions when dates are at risk.
Ensure launch readiness across DTC, retail, marketplaces, media, and applicable channels, including websites and apps, Amazon, and TikTok Shop; confirm packaging, labeling, compliance, assets, approvals, and operational readiness are complete.
Identify and communicate risks before deadlines are affected; present recovery plans with accountable owners, revised dates, tradeoffs, and decisions required, and escalate unresolved conflicts to the Senior Director of Operations.
Maintain accurate dates, timelines, asset names and organization, campaign details and logistics, product scope, and SKU information; document assumptions and decisions and resolve uncertainty proactively.
Track creative and product assets, including video, photography, copy, and packaging; verify completion through receiving-team acceptance, documented approvals, and launch-day checks.
Confirm approved assets, listings, offers, links, and campaign components are implemented correctly; track outstanding issues through resolution and obtain and document authorized functional signoffs before external submissions.
Track labeling, claims, and compliance reviews without acting as the technical or regulatory approver.
Coordinate cross-functionally with Brand and Marketing, Social Media, E-commerce, Operations, Supply Chain, vendors, and partners; maintain one prioritized portfolio of owners, milestones, dependencies, resource conflicts, and status.
Obtain cross-functional commitments, escalate unresolved priority conflicts with options and business impact, publish weekly status updates, and facilitate working meetings that secure decisions and close actions.
Conduct post-launch retrospectives and implement corrective actions.