Senior Program Manager, Product & Marketing Operations
About The Position
Bask & Lather Co. is seeking a hands-on Senior Program Manager to translate business priorities into completed physical product launches, marketing campaigns, and cross-functional business initiatives. The role reports to the Senior Director of Operations and is available in Yonkers, NY (hybrid) or remotely. The salary range is $110,000–$130,000. The Senior Program Manager builds and drives integrated project plans, manages dependencies and blockers, secures owner commitments, identifies risks early, and verifies that deliverables are approved, implemented, and complete. The role owns planning, delivery tracking, escalation, and completion verification, while functional leaders retain responsibility for strategy, staffing, technical and creative quality, and approvals within their areas. The position coordinates product development from concept through formulation, packaging, testing, production dependencies, and launch, as well as integrated marketing campaigns across multiple channels. It also leads project kickoffs and scope definition, maintains critical-path timelines and portfolio reporting, confirms retail and channel launch readiness, and communicates risks, recovery plans, and decisions needed. The role verifies handoffs and implementation, documents approvals, tracks unresolved issues through closure, and conducts post-launch retrospectives and corrective actions. Routine copy review, social scheduling, and departmental production remain with functional teams.
Requirements
- At least 6 years of relevant project or program management experience in fast-paced environments.
- Personally managed physical consumer products through development and launch, including formulation or R&D, packaging, testing, production, and commercialization dependencies.
- Managed integrated marketing campaigns across multiple channels.
- Relevant physical consumer product launch experience in CPG.
- Strong cross-functional leadership across Brand, Operations, Supply Chain, and external partners.
- Strong proficiency with project management tools and Excel.
- Demonstrated ability to recover slipping projects and manage concurrent initiatives in a lean organization.
- Demonstrated delivery experience; certification is not required if delivery experience is demonstrated.
Nice To Haves
- PMP (Project Management Professional) certification.
- Monday.com proficiency.
- Beauty or personal care experience.
Responsibilities
- Own execution of new product development, marketing campaigns, and assigned cross-functional business initiatives from kickoff through completion.
- Manage the full new product development lifecycle, including concept and kickoff, R&D and formulation coordination, packaging, labeling, claims and compliance review, sampling, testing, approvals, and launch readiness.
- Coordinate product scope across SKUs, variants, and components with R&D, Operations, Supply Chain, Brand, and manufacturers.
- Manage execution of sales campaigns, seasonal launches, retail activations, TV segments, influencer campaigns, partnerships, channel launches, and operational implementations.
- Lead formal project kickoffs to confirm scope, owners, dependencies, approval gates, open decisions, assumptions, and deadlines.
- Validate project scope and requirements, identify missing SKUs or deliverables, manage approved scope changes, and communicate impacts on timing, resources, and launch readiness.
- Build and maintain detailed project timelines and backward plans using realistic lead times, approval gates, and resource availability; manage critical paths and dependencies.
- Coordinate launch readiness across DTC websites and apps, retail, marketplaces including Amazon and TikTok Shop, and media; confirm packaging, labeling, compliance, assets, approvals, and operational readiness are complete.
- Identify risks and conflicts early, present recovery plans with owners, revised dates, tradeoffs, and decisions required, and escalate unresolved conflicts to the Senior Director of Operations.
- Maintain accuracy of dates, timelines, asset naming and organization, campaign details and logistics, product scope, and SKUs; document decisions and assumptions and resolve uncertainty proactively.
- Track creative and product assets, including video, photography, copy, and packaging; verify receiving-team acceptance, documented approvals, and launch-day implementation across applicable channels.
- Obtain and document signoffs from authorized functional approvers before external submissions; track labeling, claims, and compliance reviews without serving as the technical or regulatory approver.
- Maintain a prioritized portfolio showing owners, milestones, dependencies, resource conflicts, and status; secure cross-functional commitments and escalate unresolved priority conflicts with options and business impact.
- Publish weekly updates on completed work, upcoming commitments, overdue items, risks, recovery actions, and decisions needed; identify unconfirmed dates and assign owners and deadlines to resolve them.
- Facilitate working meetings that secure decisions and close actions; track outstanding issues through resolution.
- Conduct post-launch retrospectives and implement corrective actions.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
