Senior Product Marketing Manager

Cerby

15d

About The Position

Cerby is seeking a Senior Product Marketing Manager to shape the company’s positioning and messaging with the CMO and translate it for different personas and use cases while ensuring it stands up to technical scrutiny. The role turns complex identity problems into compelling narratives for technical buyers and executive decision-makers.

Working closely with Account Executives, Sales Engineers, Product, and partner marketing, this individual will build practical sales and partner enablement materials, lead product launches, and gather customer, deal, and competitive insights to improve messaging, targeting, and the ideal customer profile. The role also represents Cerby through webinars, content, and event sessions, and develops customer proof such as case studies, reference stories, and quantified outcomes.

Success means sales teams consistently communicate Cerby’s story, use effective sales assets in live deals, maintain current competitive intelligence and battle cards, and are ready to sell each launch immediately. The role is also expected to contribute to improved win rates and stronger buyer recall of Cerby’s story.

Requirements

• At least 5 years of experience in B2B SaaS product marketing.
• A track record of taking technical products to market.
• Personally built and shipped messaging frameworks, launches, and sales toolkits as an individual contributor.
• Strong storytelling, writing, and presentation skills, including the ability to communicate with both CISOs and practitioners.
• Experience working directly in live sales deals and building trust with sales representatives.
• Technical fluency in cybersecurity, ideally identity, sufficient to work effectively with Sales Engineers.

Nice To Haves

• Experience in cybersecurity, identity, or enterprise infrastructure.
• Experience building product marketing at an early-stage technology startup.

Responsibilities

• Partner with the CMO to shape Cerby’s positioning and messaging, adapt it to each persona and use case, and ensure it withstands technical scrutiny.
• Create compelling narratives about complex identity problems for technical buyers and executive decision-makers.
• Work with Account Executives and Sales Engineers in live deals to hear objections, identify deal obstacles, and improve talk tracks, battle cards, and demo flows.
• Build sales enablement materials, including a pitch deck, discovery guide, objection handling, competitive battle cards, and ROI and business case tools.
• Own win/loss and competitive intelligence, translating insights into improved messaging, targeting, and ICP refinement.
• Lead product and feature launches end to end with Product, including the narrative and field readiness.
• Represent Cerby through webinars, content, and event sessions.
• Develop customer proof, including case studies, reference stories, and quantified outcomes.
• Build partner kits and enablement with partner marketing so partners can position Cerby, conduct an initial call, and identify when to involve Cerby.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed