Senior Product Marketing Manager, The Athletic
About The Position
The New York Times is hiring a collaborative Senior Product Marketing Manager for The Athletic. Reporting to the Director of Product Marketing, you will combine strategic product partnership with go-to-market leadership for priority Athletic products, features, and experiences. You will bring market insights into product development by turning customer needs, marketplace dynamics, and behavioral data into relevant recommendations. You will partner with product teams from discovery and strategy through launch and measurement, helping build experiences that support acquisition, engagement, and retention. You will lead go-to-market strategies for major launches and product updates in partnership with Product, Marketing, Research, Editorial, Creative, and other teams. You will define positioning, develop messaging, align team members, and ensure launches reach the right audiences with the right value proposition. The role sits at the intersection of customer insight, product strategy, positioning, launch planning, and performance measurement. The successful candidate is comfortable operating in ambiguity, influencing without authority, clarifying complex ideas, building prototypes, and scaling adoption and habituation with apps.
Requirements
- At least 6 years of product marketing experience and understanding of product-led growth concepts affecting acquisition, activation, engagement, and retention.
- Expertise in go-to-market strategy, lifecycle marketing across owned and paid channels, and planning, testing, and shipping features for B2C subscription apps.
- Experience using customer research, audience insights, competitive intelligence, and analytics tools to inform positioning, value propositions, and messaging strategies.
- Experience partnering with Product, Data, Tech, and Research teams to influence roadmap decisions, run test-and-learn agendas, and measure outcomes.
- Clear and engaging communication skills, including the ability to tailor complex information to a range of audiences.
- Interest in sports and understanding of how fans discover, follow, and engage with sports coverage.
- Ability and desire to work both autonomously and collaboratively, with curiosity about identifying and forging new opportunities.
- Direct experience scaling adoption and habituation with apps.
- Comfort operating in ambiguity, influencing without authority, and making complex ideas clear.
- Hands-on approach, including enjoyment of building prototypes to communicate ideas.
Responsibilities
- Partner directly with Product teams to represent customer and market perspectives in planning, prioritization, and roadmap decisions.
- Use research and data to identify customer needs, prioritize use cases, and uncover market opportunities for Athletic products and experiences.
- Lead end-to-end go-to-market strategy and execute major product launches by defining positioning, messaging, audience strategy, creative briefs, channel plans, and enablement materials.
- Translate complex product capabilities into compelling customer benefits and clear value propositions tailored for sports fans.
- Collaborate with Growth Marketing and Product teams to uncover opportunities across the user journey, including acquisition, activation, onboarding, engagement, conversion, upsell, and retention.
- Define success metrics, analyze post-launch performance, and establish feedback loops to inform future product and marketing strategy.
- Build clear narratives, frameworks, and presentations that align partners around customer needs, product strategy, and project impact.
- Foster trusted relationships across the organization by bringing structure to complex programs, facilitating productive discussions, and sharing best practices to improve product marketing standards.
- Support and understand the value of journalistic independence and demonstrate commitment to the mission to seek the truth and help people understand the world.
Benefits
- Potential eligibility for variable pay, such as an annual bonus and restricted stock, depending on role.
- Medical, dental, and vision benefits may be available.
- Flexible Spending Accounts (F.S.A.s) may be available.
- Company-matching 401(k) plan may be available.
- Employee stock purchase plan may be available.
- Paid vacation may be available.
- Paid sick days may be available.
- Paid parental leave may be available.
- Tuition reimbursement may be available.
- Professional development programs may be available.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
