Senior Product Marketing Manager- GRC

Workiva Inc.•Denver, CO

1d•$106,000 - $185,000

About The Position

The Senior Product Marketing Manager, GRC, shapes and executes go-to-market strategy for Workiva’s governance, risk, and compliance solutions, a strategic growth area for the company. The role connects product innovation, market strategy, and revenue enablement by translating GRC capabilities into compelling narratives for risk leaders, compliance officers, internal auditors, and executives. The position leads launches, campaigns, sales enablement, and market-insight initiatives, and aligns stakeholders across Product, Sales, Customer Success, Demand Generation, Content, and Field Marketing. It also brings customer, buyer, competitive, and regulatory insights into business decisions and incorporates AI into product marketing workflows, including competitive research, messaging development, and product discovery. The role requires 25% travel for customer and internal meetings. Employees may work from an office or remotely from any location within their country of employment; reliable internet access is required when working remotely. Workiva provides a US salary range of $106,000 to $185,000, a discretionary bonus typically paid annually, Restricted Stock Units at hire, a 401(k) match, and a comprehensive employee benefits package.

Requirements

At least 6 years of experience in product marketing, solutions marketing, or related B2B SaaS marketing roles.
Bachelor’s degree in marketing, business, communications, finance, accounting, risk management, or a related field.

Nice To Haves

Experience developing positioning, messaging, launch plans, sales enablement, and go-to-market programs for technical enterprise software solutions.
Ability to translate complex regulatory, data, workflow, and AI-enabled innovation into compelling, differentiated value.
Demonstrated ability to support pipeline, adoption, customer engagement, and sales effectiveness through go-to-market strategy and enablement.
Strong collaboration and ability to influence stakeholders across Product, Sales, Marketing, Customer Success, and other teams.
Strong understanding of enterprise buyers and ability to turn customer and market insights into competitive advantage.
Ability to understand and communicate how AI-enabled capabilities create customer value in GRC workflows.

Responsibilities

Develop differentiated positioning and messaging that communicates the value of Workiva’s GRC solutions.
Shape engagement with risk, audit, and compliance buyers by translating platform capabilities, including AI-enabled innovation, into narratives for campaigns, content, events, and sales conversations.
Communicate Workiva’s point of view on risk management, internal audit, compliance, and regulatory readiness across marketing channels.
Partner with Product Management to understand roadmap priorities and translate capabilities into market-ready messaging, launch plans, and enablement.
Coordinate with Sales, Customer Success, Demand Generation, Content, and Field Marketing to deliver cohesive campaigns and integrated go-to-market execution.
Align internal stakeholders on launch priorities, buyer needs, competitive insights, and field feedback.
Lead go-to-market strategy and execution for assigned GRC capabilities, from market insight through launch planning and field enablement.
Develop launch materials, pitch narratives, objection handling, competitive positioning, and customer-facing messaging.
Equip Sales with tools, narratives, and insights to accelerate pipeline, improve buyer engagement, and increase win rate.
Measure go-to-market effectiveness and use insights to optimize launches, campaigns, and enablement.
Use AI in product marketing workflows, including automating competitive research, pressure-testing messaging against personas, and applying AI-driven insights to product discovery.
Bring customer, buyer, competitive, and regulatory insights into messaging, product direction, and go-to-market strategy.
Provide clear business context on market changes, including evolving compliance requirements, buyer expectations, AI, and competitive offerings.
Partner with customer-facing teams to understand field feedback and buyer objections, identify customer needs, and uncover market opportunities.
Translate market insights into recommendations that strengthen GRC positioning and commercial execution.