Senior Product Marketing Manager - CARFAX Service Solutions

CARFAX•Centreville, VA

7d•$105,000 - $157,000•Hybrid

About The Position

The Senior Product Marketing Manager will own the marketing strategy, messaging, and go-to-market for CARFAX Service Loyalty and other service-related offerings in the Dealer Business Unit. The role defines product positioning and value propositions, develops go-to-market plans for dealers, and leads programs intended to grow the sales pipeline and support strategic company growth. The position partners closely with Sales, Product Management, Business Development, Partner Development, and Rep Enablement. This is a hybrid role, with in-office expectations determined by location and subject to change based on evolving business needs. Applicants must be currently authorized to work in the United States and must not require employer sponsorship now or in the future. The anticipated annual base salary range is $105,000–$157,000; actual compensation depends on factors including geographic location, relevant experience, skills, qualifications, and internal equity.

Requirements

12+ years of experience in the automotive industry, or in marketing or sales in a scaled B2B environment.
Deep automotive industry knowledge, particularly within the Dealer Service Department, and familiarity with modern practices and platforms.
Experience working in a sales-driven organization and delivering marketing, sales, and business goals with urgency.
Ability to use customer data and previous learnings to develop targeted campaigns, measure results, and improve future efforts.
Ability to develop creative messaging and campaigns using curious, out-of-the-box thinking.
Strong relationship-building and communication skills, including the ability to communicate effectively with all levels of an organization.
Motivation to build lasting work and deliver high-quality, thoughtful results.
Experience with CRM tools such as Salesforce.
Currently authorized to work in the United States and not require employer sponsorship now or in the future.

Nice To Haves

BA/BS in Marketing, Business, Communications, or a related field preferred.

Responsibilities

Define positioning and value propositions for CARFAX Service Loyalty and other service offerings, ensuring consistent messaging across sales, web, and marketing.
Ground and refine messaging using customer data, dealer service department needs, field feedback, product changes, and market developments.
Build go-to-market strategies that make effective use of CARFAX’s routes to market and deliver value to customers.
Lead product launches from planning through post-launch review, including defining target dealers, goals, and timelines and directing creation of supporting product assets.
Plan and execute campaigns to raise awareness, establish CARFAX as a thought leader in the service space, and generate leads and sales.
Use customer data and campaign results to target prospects, measure performance, and improve future campaigns.
Partner with sales and partner development leaders to develop enablement programs and sales assets that support the sales strategy and appeal to target audiences.
Provide messaging and launch direction to the GTM & Field Enablement team so field tools and training remain on-message.
Communicate marketing plans, priorities, and results to leadership and stakeholders across Sales, Product Management, and Business Development.
Represent dealer and market perspectives in product and business discussions to keep plans aligned with customer needs.