Senior Product Marketing Manager

Halcyon

8d•$130,000 - $170,000•Remote

About The Position

Halcyon is hiring its first dedicated Product Marketer to sharpen go-to-market efforts across companies driving the U.S. energy buildout, including data center developers, hyperscalers, EPCs, and capital allocators. This foundational, highly cross-functional role works with product, engineering, data, sales, customer success, and marketing. The Product Marketing Manager will create messaging and sales enablement materials and participate in customer calls. The role’s two main priorities are leading the transition from selling individual products to selling a unified platform, and owning sales and customer enablement. The manager will carry launches from development completion through revenue, develop positioning and messaging across the platform, guide packaging and bundling strategy, and provide input on pricing. The position also entails customer and competitive research, GTM strategy, and building repeatable launch and enablement processes. The role is remote, with an office in San Francisco. Compensation is a $130,000–$170,000 base salary, depending on experience, plus equity, full healthcare, a 401(k), and unlimited PTO.

Requirements

5–8+ years in product marketing, GTM strategy, product strategy, energy research or insight, or a closely related role.
Deep familiarity with energy workflows, including how stakeholders use regulatory data and proceedings such as rate cases, IRPs, CPCNs, RFPs, resource adequacy, and emissions compliance for market evaluation and commercial growth opportunities.
Understanding of how IPPs and developers of power and powered resources use data platforms to automate workflows.
Understanding of how finance professionals and capital allocators use intelligence software to inform investment decisions.
Proven ability to create crisp messaging from ambiguity and gain cross-functional adoption.
Strong writing and storytelling instincts, with clear, precise, customer-native communication.

Nice To Haves

Experience taking a company from selling individual products to selling a platform.
Experience marketing data platforms or intelligence software.
A track record working across enterprise motions or bridging product and sales in a scaling company.
Technical fluency to partner effectively with engineers and product teams, including comfort with data coverage, provenance, update cadence, entity resolution, and alerting or agentic workflows.

Responsibilities

Own Halcyon’s product positioning and messaging across the full platform.
Turn complex energy and regulatory workflows into clear, differentiated narratives for distinct personas.
Develop the company’s competitive “why us” story against technology and data competitors as well as service-led incumbents.
Lead packaging and bundling strategy across products, segments, and use cases.
Partner with leadership on pricing by providing input on value metrics, tiers, and willingness-to-pay signals.
Lead the transition from selling individual products to selling the platform, including messaging, packaging, pricing input, and ICP prioritization.
Translate market signals into GTM choices, including ICP clarity, use-case focus, and channel strategy.
Own go-to-market for new products and features from development completion through launch, including messaging, launch assets, internal readiness, and measurement.
Create sales-ready materials such as pitch decks, one-pagers, demo narratives, email sequences, battlecards, ROI stories, and customer proof points.
Build a repeatable system for launching multiple products.
Partner with product on structured customer discovery, including win/loss analysis, pipeline interviews, and churn and expansion signals, and translate insights into action.
Track competitive landscape and positioning across AI-native technology and data companies and traditional service-led incumbents.
Work cross-functionally with product, engineering, data, sales, customer success, marketing, and leadership.
Join customer calls and create sales and customer enablement.