Senior Product Marketing Manager

Proofpoint•Washington, DC

15d•$124,100 - $244,200

About The Position

Proofpoint is seeking a Senior Product Marketing Manager to join its Email Security Product Marketing team and drive go-to-market strategy for the Proofpoint Threat Protection solution. The role serves as a subject matter expert on buyers, competitors, and the threat landscape addressed by Proofpoint’s intent-based and AI protection capabilities, laying the foundation for market success. The manager partners with product management, marketing, sales, and other cross-functional teams to develop and execute go-to-market plans, create high-impact content, enable the field, demonstrate capabilities, and support business growth. The role leads solution and release launches, tracks performance using defined metrics and market feedback, and communicates technical value to both business and technical audiences. The position may be based in a Proofpoint office, hybrid, or remote, and involves expected travel of 10–15%, including to international events and meetings.

Requirements

At least 5 years of product marketing experience.
Bachelor of Science or Bachelor of Arts degree; a business or technical concentration is preferred.
Proven experience marketing to enterprise businesses and technical buyers, with the ability to communicate across technical and sales audiences.
Working knowledge of threat detection, including intent-based and AI-driven protection and the attacker tactics these capabilities are designed to stop.
Demonstrated ability to research, write, and edit clear, engaging content tailored to target audiences and aligned with messaging guidelines.
Ability to translate market expertise into actionable go-to-market plans.
Analytical mindset and ability to work independently, execute tactically, manage multiple priorities, and use performance data to refine strategy.
Demonstrated leadership and interpersonal skills to lead, manage, and inspire a diverse team.
Ability to articulate value propositions at both the product and solution levels.
Ability to demonstrate product capabilities live and answer technical questions from sales engineers, customers, and prospects.
Strong storytelling, writing, verbal communication, and presentation skills, including the ability to explain complex technical concepts as business benefits and speak to internal and external audiences in person and over Zoom.
High energy and enthusiasm that can influence other teams.
Willingness to travel 10–15% to events and meetings, including internationally.

Nice To Haves

Email security, cybersecurity, or enterprise IT experience is strongly preferred.
MBA is a plus.

Responsibilities

Develop positioning and messaging based on buyer needs, buying criteria, market trends, and competitive insights, emphasizing the business value of Proofpoint’s differentiators.
Build expertise in Proofpoint’s intent-based and AI protection capabilities and the threat landscape they address; research market trends, customer needs, and competitors and share actionable insights with internal teams.
Create marketing content such as webinars, blogs, solution briefs, datasheets, and presentations.
Demonstrate new capabilities and solutions to sales teams, sales engineers, customers, and prospects; maintain demo flows and talk tracks and respond to live questions.
Present to internal and external audiences through sales training, customer briefings, webinars, industry events, and analyst briefings.
Drive go-to-market strategy for the email security market, define performance metrics, track results, and refine plans using pipeline data, win/loss insights, and field feedback.
Lead cross-functional planning, execution, and launches of new solution capabilities and releases, including incremental updates throughout the year.
Support direct and indirect sales channels by creating and delivering enablement content, knowledge, and tools.
Collaborate with product management, corporate marketing, competitive intelligence, and sales to align on release benefits and business goals.
Identify and leverage customer success stories and testimonials to strengthen positioning and messaging and support marketing efforts.