Senior Product Marketing Manager

Colibri Group

12d

About The Position

Colibri Group is seeking a Senior Product Marketing Manager to define how the company positions, launches, and grows its Healthcare B2B products and solutions. The role turns customer and market insights into compelling product stories, focused go-to-market plans, and practical resources that help teams reach the right buyers. The position supports a growing portfolio as the Healthcare B2B business expands beyond pharmacy to a broader multiprofessional healthcare audience, including offerings under TRC.

This is an individual contributor role reporting to the Head of B2B Marketing. The manager owns positioning and messaging, competitive intelligence, launch readiness, and sales enablement across the portfolio. They work closely with Product, Sales, Marketing, Client Success, Engineering, and Content partners to build alignment and advance work without direct reporting authority. The role involves shaping strategy, conducting research, leading launches, and making complex or technical solutions easy to understand.

Requirements

• At least 6 years of hands-on product marketing experience in B2B or enterprise software, with the judgment to operate at a senior level.
• Current or recent ownership of core product marketing work, including go-to-market strategy, product launches, positioning, and messaging; experience limited to campaign support is not sufficient.
• Demonstrated track record of bringing complex products, platforms, or product portfolios to market and translating customer needs into compelling value propositions.
• Experience working directly with Product Managers, Sales, and Marketing teams throughout the product lifecycle, including building alignment without direct authority.
• Strong customer and competitive research skills, including developing frameworks and communicating actionable market insights.
• Clear, confident communication, strong interpersonal skills, a proactive problem-solving approach, and comfort asking questions and driving decisions.
• A data-informed mindset, with experience using performance metrics and customer feedback to evaluate impact and refine strategy.

Nice To Haves

• Familiarity with clinical healthcare audiences or solutions, such as pharmacy, nursing, behavioral health, healthcare organizations, or healthcare professionals.
• Experience in continuing education, workforce development, or a multi-brand or portfolio business.

Responsibilities

• Own the Healthcare B2B product marketing approach, including priorities, positioning, messaging, and go-to-market plans across a growing product portfolio.
• Develop value propositions, buyer personas, segmentation, and customer journeys that reflect how healthcare organizations evaluate and purchase solutions.
• Lead customer and competitive research, develop competitive frameworks, and translate market intelligence into useful recommendations for Marketing, Sales, and Product.
• Partner with Product Managers to bring customer needs and market opportunities into product planning and roadmap discussions.
• Lead product launches from planning through market readiness, aligning narratives, messaging, customer-facing content, and cross-functional deliverables.
• Equip Sales and go-to-market teams with practical resources, competitive insights, and consistent messages to communicate the broader portfolio story.
• Coordinate Product, Engineering, Sales, Client Success, Marketing, and Content partners to resolve challenges, align priorities, and keep initiatives moving.
• Define and track measures of launch performance, customer adoption, engagement, and business impact, and use insights to improve future plans.

Benefits

• Meaningful product marketing work with visibility across the Healthcare B2B business.
• Opportunity to shape the story behind a growing portfolio serving healthcare organizations and professionals.
• Direct collaboration with Product, Sales, Marketing, and Client Success partners on challenging business problems.
• Room to bring ideas, build stronger processes, and influence go-to-market practices.
• Potential for future leadership paths as business needs evolve.
• Opportunity to contribute expertise and judgment to a mission-driven organization with visible impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed