Senior Product Marketing Manager, Go-to-Market Excellence
About The Position
Klaviyo is seeking a Senior Product Marketing Manager to own Go-to-Market Excellence programs, plays, and enablement that translate product innovation into pipeline, adoption, and revenue. The role connects Product Marketing with the field, helping sellers, Customer Success Managers, and partners communicate Klaviyo’s value, win deals, and help customers get more from the platform. The position partners across Sales, Customer Success, Enablement, Partnerships, GTM Operations, Product, and Product Marketing to build scalable sales plays, drive product adoption, and establish enablement strategy for direct teams and agency and technology partners. It also gathers field and customer insights to inform product messaging and priorities. The role may require up to 10% travel, coordinated in advance.
Requirements
- At least five years of related experience, including product marketing, sales enablement, or field marketing at a software company.
- Experience in B2B SaaS product marketing, sales enablement, or field marketing, supporting complex, multi-stakeholder sales cycles.
- A proven track record of building sales plays, programs, and enablement that measurably improved field performance.
- Experience working directly with Sales and Customer Success teams, with credibility among sellers and Customer Success Managers.
- Strong analytical skills, including the ability to translate pipeline, revenue, adoption, and usage data into practical strategy.
- Clear communication skills and the ability to simplify complex products into business value.
- Ability to influence cross-functional partners and drive alignment without formal authority.
- Strong program management and organizational skills, including the ability to prioritize across stakeholders and concurrent workstreams.
- Self-starter with an owner mindset and accountability for business results.
- Ability to thrive in a fast-paced, dynamic environment.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
Nice To Haves
- Experience building enablement for, or marketing through, channel or ecosystem partners.
- Marketing technology and/or e-commerce experience.
- Experience with sales and Customer Success enablement platforms and CRM tools.
Responsibilities
- Own the end-to-end seller experience by ensuring messaging, assets, and product knowledge are accessible and useful, and by simplifying the transition from product launch to the field.
- Build and maintain scalable sales plays and cross-functional go-to-market programs, including target personas, discovery questions, objection handling, competitive positioning, and proof points.
- Partner with Customer Success to create repeatable product adoption, cross-sell, and expansion motions, including customer-ready talk tracks, playbooks, and use cases.
- Define product and messaging enablement strategy and cadence across Sales, Customer Success, and Support, partnering with Enablement on training, certification, and ongoing learning.
- Extend core messaging, sales plays, and enablement to agency, technology, and ecosystem partners.
- Work with Platform and product marketing teams to translate launches and roadmap plans into field-ready narratives, assets, and readiness, preparing the field before go-live.
- Gather win/loss, call, and deal insights; identify field and customer needs; and share findings with Product Marketing and Product to inform messaging and priorities.
- Define and track measures of success for plays, programs, and enablement, including win rate, pipeline influence, content usage, adoption, and attach, and use results to improve programs.
- Perform other related duties as assigned to support the objectives of the Product Marketing organization and go-to-market teams.
Benefits
- Potential participation in the company’s annual cash bonus plan.
- Variable compensation (OTE) for sales and customer success roles, where applicable.
- Equity.
- Sign-on payments.
- A comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
- Generous benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
