Senior Product Marketing Manager, Go-to-Market Excellence

Klaviyo • San Francisco, CA

2d • $116,000 - $174,000

About The Position

Klaviyo is seeking a Senior Product Marketing Manager to own Go-to-Market Excellence programs, plays, and enablement that turn product innovation into pipeline, adoption, and revenue. The role makes it easier for sellers, Customer Success Managers, and partners to communicate Klaviyo’s value, win deals, and help customers realize more value from the platform.

The position connects Product Marketing with the field and works across Sales, Customer Success, Enablement, Partnerships, GTM Operations, and fellow product marketers. It builds scalable sales plays, drives product adoption across Customer Success, and shapes enablement for direct teams and agency and technology partners. The role also brings field and customer insight to Product and Product Marketing to improve launches, messaging, and priorities.

Success includes improving seller and CSM effectiveness, translating launches and roadmaps into field-ready narratives and resources, and measuring the impact of programs and enablement. The role may require up to 10% travel, coordinated in advance, for onboarding, client or partner work, team meetings, and industry events. The position is based in the United States for salary-range purposes; no specific workplace arrangement is stated.

Requirements

• At least 5 years of experience in B2B SaaS product marketing, sales enablement, or field marketing.
• Experience supporting complex, multi-stakeholder sales cycles.
• A track record of building sales plays, programs, and enablement that measurably improve field performance.
• Experience working directly with Sales and Customer Success teams, with credibility among sellers and CSMs.
• Strong analytical ability to translate pipeline, revenue, adoption, and usage data into practical strategy.
• Clear communication skills and ability to simplify complex products into business value.
• Ability to influence cross-functional partners and drive alignment without formal authority.
• Strong program management and organizational skills, including prioritization across stakeholders and concurrent workstreams.
• Self-starter with an owner mindset and accountability for business results.
• Ability to thrive in a fast-paced, dynamic environment.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
• At least five years of related experience, including product marketing, sales enablement, or field marketing at a software company.

Nice To Haves

• Experience building enablement for, or marketing through, channel or ecosystem partners.
• Marketing technology and/or e-commerce experience.
• Experience with sales and Customer Success enablement platforms and CRM tools.

Responsibilities

• Own the end-to-end seller experience, ensuring messaging, assets, and product knowledge are accessible and useful, and simplifying the path from product launch to the field.
• Build and maintain scalable sales plays and cross-functional go-to-market programs, including target personas, discovery questions, objection handling, competitive positioning, and proof points.
• Partner with Customer Success to create repeatable product adoption, cross-sell, and expansion motions, including customer-ready talk tracks, playbooks, and use cases.
• Define the strategy and cadence for product and messaging enablement across Sales, Customer Success, and Support, partnering with Enablement on training, certification, and ongoing learning.
• Extend core messaging, sales plays, and enablement to agency, technology, and ecosystem partners.
• Work with Platform and product marketing teams to translate launches and roadmaps into field-ready narratives, assets, and readiness, preparing the field before go-live.
• Gather win/loss, call, and deal insights; identify field and customer needs; and share findings with Product Marketing and Product to inform messaging and priorities.
• Define and track success metrics for plays, programs, and enablement, including win rate, pipeline influence, content usage, adoption, and attach; use results to iterate.
• Perform other related duties as assigned to support the objectives of the Product Marketing organization and go-to-market teams.

Benefits

• The total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, and sign-on payments.
• A comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
• The company describes its benefits as generous; specific benefits depend on eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior