Senior Product Marketing Manager, FinOps for AI Go-to-Market

Microsoft•Redmond, WA

11h•$106,400 - $222,600

About The Position

The Senior Product Marketing Manager, FinOps for AI Go-to-Market, owns the end-to-end go-to-market strategy for FinOps for AI. The role shapes and brings to market the story and guidance that help customers forecast, govern, and optimize AI spending so they can fund additional workloads. The manager builds awareness and credibility through customer proof, advocacy, influencers, community, events, social, web, and in-product experiences, using customer signals to guide investment. The role develops partner strategy and creates field and partner enablement materials with the teams that sell. It coordinates one consistent FinOps for AI story across product, pricing and offers, cost management, and web teams, and establishes a shared measurement plan. The position works within Microsoft's cross-company FinOps for AI program, collaborating with workstream leads and executive sponsors on a set planning cadence. The role also develops messaging and go-to-market strategies around AI tokenomics, connecting AI consumption and cost optimization to business value through a FinOps lens. The successful candidate is a strong marketer with experience taking a story to market and landing it with sales and partners; prior FinOps expertise is not required, but the role calls for learning the subject quickly. A customer destination and core field content are planned to launch in the fall, with subsequent scaling through field and partner channels in the second half of the year.

Requirements

Master's degree in Marketing, Communications, Business, or a related field and 3+ years of experience in product marketing, integrated marketing, go-to-market, or a related discipline; or bachelor's degree in one of these fields and 5+ years of relevant experience; or equivalent experience.
End-to-end go-to-market or integrated campaign experience, with results demonstrated in engagement, pipeline, or product usage.
Experience building or owning customer-facing content programs, such as a web destination, guidance, customer proof, or enablement content.
Experience landing a go-to-market with sales, customer success, or partner organizations, such as through field readiness, partner programs, or channel marketing.
Track record of influencing across organizational boundaries where ownership was unclear or contested.
Experience writing customer-facing content.
Ability to provide a portfolio of relevant work, such as technical content or hosted video work, for review; candidates may be asked to share links or samples.

Nice To Haves

Master's degree in Marketing, Communications, Business, or a related field and 6+ years of experience in product marketing, integrated marketing, go-to-market, or a related discipline; or bachelor's degree in one of these fields and 8+ years of relevant experience; or equivalent experience.
Familiarity with cloud cost management, FinOps practices, or cloud pricing and consumption models.
Experience running signal-driven or evidence-led marketing, such as customer advocacy, influencer, or community programs.
Experience building a narrative for a defined audience or industry and landing it through events, sales, and partners.
Field or sales enablement experience for a technical seller audience.
Experience building partner or field enablement content (a bill of materials) for a technical seller audience.
Experience making content discoverable by search and AI assistants.
Experience directing vendors or agencies against scope, budget, and calendar.
Experience marketing at a large, matrixed technology company.

Responsibilities

Own the FinOps for AI go-to-market and the Plan, Manage, Optimize customer journey, keeping the story consistent across customer touchpoints.
Use customer proof and advocacy, influencers, community, events, social, the FinOps for AI destination on microsoft.com, and in-product moments to build market awareness and credibility.
Create and interpret customer signals, then direct budget and effort toward what performs.
Build evidence through customer outcomes, practitioner guidance, third-party validation, and product adoption results.
Develop messaging and go-to-market strategies around AI tokenomics, connecting AI consumption, cost optimization, and business value through a FinOps lens.
Develop a partner strategy that identifies relevant partner types and motions, defines what partners need from Microsoft to sell and deliver FinOps for AI, and determines how partner activity is measured.
Land FinOps for AI with field-facing teams through readiness, discovery conversations, and feedback loops with sales leadership across Microsoft's cloud and AI solution areas.
Build and maintain field and partner materials, including a walking deck, discovery story, customer story with demos, one-pagers, objection handling, and enablement content; publish materials where sellers and partners can find them and make them retrievable and quotable by an agent.
Represent go-to-market in Microsoft's cross-company FinOps for AI program and with sales leadership, coordinating with product, pricing and offers, cost management, and web teams on a unified story.
Run the content request process with product teams, tracking existing and committed content and delivery dates, and lead a weekly gap review with named owners and dates.
Own a measurement plan across Reach, Engage, and Impact, including customer, field, community, and partner reach; enablement delivery and activation; and influenced consumption growth and product adoption.