Senior Product Marketing Manager, Go-to-Market Excellence

Klaviyo • San Francisco, CA

1d

About The Position

Klaviyo is seeking a Senior Product Marketing Manager to own Go-to-Market Excellence programs, plays, and enablement that translate product innovation into pipeline, adoption, and revenue. The role makes it easier for sellers, Customer Success Managers, and partners to tell the Klaviyo story, win deals, and help customers get more value from the platform.

This role connects Product Marketing with the field. It partners with Sales, Customer Success, Enablement, Partnerships, GTM Operations, and other product marketers to build scalable sales plays, drive product adoption across Customer Success, and develop an enablement strategy for direct teams and agency and technology partners. The role also brings field and customer insights to Product and Product Marketing to improve future launches.

The position owns the seller experience; develops sales plays and cross-functional GTM programs; creates repeatable customer adoption, cross-sell, and expansion motions; and defines the strategy and cadence for product and messaging enablement across Sales, Customer Success, and Support. It extends messaging and enablement to ecosystem partners, translates launches and roadmaps into field-ready narratives and assets, gathers field insights to influence messaging and priorities, and measures program effectiveness using metrics such as win rate, pipeline influence, content usage, adoption, and attach. Other related duties may be assigned to support the objectives of the Klaviyo Product Marketing organization and GTM teams.

Requirements

• At least five years of related experience in B2B SaaS product marketing, sales enablement, or field marketing, including experience at a software company.
• Experience supporting complex, multi-stakeholder sales cycles.
• A proven track record of building sales plays, programs, and enablement that measurably improve field performance.
• Experience working directly with Sales and Customer Success teams, with credibility among sellers and Customer Success Managers.
• A strong analytical mindset and ability to translate pipeline, revenue, adoption, and usage data into practical strategy.
• Clear communication skills and ability to simplify complex products into business value.
• Ability to influence cross-functional partners and drive alignment without formal authority.
• Strong program management and organizational skills, including prioritization across multiple stakeholders and concurrent workstreams.
• Self-starter with an owner mindset and accountability for business results, not only deliverables.
• Ability to thrive in a fast-paced, dynamic environment.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

Nice To Haves

• Experience building enablement for, or marketing through, channel or ecosystem partners.
• Marketing technology and/or e-commerce experience.
• Experience with sales and Customer Success enablement platforms and CRM tools.

Responsibilities

• Own the end-to-end seller experience, ensuring sellers can easily access and use messaging, assets, and product knowledge.
• Build and maintain scalable sales plays and cross-functional GTM programs, including target personas, discovery questions, objection handling, competitive positioning, and proof points.
• Partner with Customer Success to create repeatable product adoption, cross-sell, and expansion motions, including customer-ready talk tracks, playbooks, and use cases.
• Define the strategy and cadence for product and messaging enablement across Sales, Customer Success, and Support; work with Enablement on training, certification, and ongoing learning.
• Extend core messaging, plays, and enablement to agency, technology, and ecosystem partners.
• Work with Platform and product marketing teams to translate launches and roadmaps into field-ready narratives, assets, and readiness, ensuring the field is prepared before go-live.
• Gather win/loss, call, and deal insights; identify field and customer needs; and share findings with Product Marketing and Product to shape messaging and priorities.
• Define and track success metrics for plays, programs, and enablement, including win rate, pipeline influence, content usage, adoption, and attach; use results to iterate.
• Perform other related duties as assigned in support of the Product Marketing organization and GTM teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior