Senior Product Marketing Manager, Go-to-Market Excellence

Klaviyo • Boston, MA

1d

About The Position

Klaviyo is seeking a Senior Product Marketing Manager to own Go-to-Market Excellence: the programs, plays, and enablement that translate product innovation into pipeline, adoption, and revenue. The role helps sellers, Customer Success Managers, and partners communicate Klaviyo’s value, win deals, and help customers gain more value from the platform.

Serving as a connection between Product Marketing and the field, this person partners with Sales, Customer Success, Enablement, Partnerships, GTM Operations, and fellow product marketers. The role builds scalable sales plays, supports product adoption across Customer Success, and develops enablement for direct teams and agency and technology partners. It also brings field and customer insights back to Product and Product Marketing to improve future launches.

The position includes owning the seller experience; developing sales plays and cross-functional GTM programs; creating repeatable adoption, cross-sell, and expansion motions with Customer Success; setting an enablement strategy and cadence; extending messaging and training to partners; translating launches and roadmap plans into field-ready materials; gathering field insights to inform messaging and product priorities; and measuring and improving program results. Other related duties may be assigned to support the objectives of Klaviyo’s Product Marketing organization and GTM teams.

Requirements

• At least 5 years of experience in B2B SaaS product marketing, sales enablement, or field marketing.
• Experience supporting complex, multi-stakeholder sales cycles.
• Proven track record of building sales plays, programs, and enablement that measurably improve field performance.
• Experience working directly with Sales and Customer Success teams, with credibility among sellers and CSMs.
• Strong analytical skills and ability to turn pipeline, revenue, adoption, and usage data into practical strategy.
• Clear communication skills and ability to simplify complex products into business value.
• Ability to influence cross-functional partners and drive alignment without formal authority.
• Strong program management and organizational skills, including prioritizing across many stakeholders and concurrent workstreams.
• Self-starter with an owner mindset, accountable for business results as well as deliverables.
• Ability to thrive in a fast-paced, dynamic environment.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
• At least five years of related experience, including product marketing, sales enablement, or field marketing at a software company.

Nice To Haves

• Experience building enablement for, or marketing through, channel or ecosystem partners.
• Marketing technology and/or e-commerce experience.
• Experience with sales and Customer Success enablement platforms and CRM tools.

Responsibilities

• Own the end-to-end seller experience, ensuring messaging, assets, and product knowledge are accessible and useful, and simplifying the path from product launch to the field.
• Build and maintain scalable sales plays and cross-functional go-to-market programs, including target personas, discovery questions, objection handling, competitive positioning, and proof points, in partnership with Sales, Marketing, and Product Marketing leadership.
• Partner with Customer Success to create repeatable product adoption, cross-sell, and expansion motions, including customer-ready talk tracks, playbooks, and use cases.
• Define the strategy and cadence for product and messaging enablement across Sales, Customer Success, and Support; work with Enablement on training, certification, and ongoing learning.
• Extend core messaging, sales plays, and enablement to agency, technology, and ecosystem partners so they can sell and implement Klaviyo with confidence.
• Work with Platform and product marketing teams to translate launches and roadmap plans into field-ready narratives, assets, and readiness, preparing the field before go-live.
• Gather win/loss, call, and deal insights; identify field and customer needs; and share findings with Product Marketing and Product to inform messaging and priorities.
• Define and track success metrics for plays, programs, and enablement, including win rate, pipeline influence, content usage, adoption, and attach, and use results to iterate.
• Perform other related duties as assigned to support the overall objectives of the Klaviyo Product Marketing organization and GTM teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior