Senior Product Marketing Manager

Clutch

3d•Remote

About The Position

This is a high-output execution role for a marketer who knows how to work with AI. The PMM owns product launches, sales enablement, case studies, and content, with AI tools handling first-draft production so they can focus on strategy, relationships, and quality. We are a lean marketing team with broad ownership and high expectations. Everyone wears multiple hats, and we have gotten a lot done with limited resources. This role is a direct investment in our ability to keep up with product growth, get more out of our AI-powered workflows, and stop letting good product stories go untold because no one has the resources to tell them.

Requirements

Hands-on fluency with AI tools (Claude, ChatGPT, or similar) to produce marketing assets at volume, including decks, case studies, email sequences, battlecards, and web copy. This is a core requirement, not a nice-to-have.
Strong writing and editorial judgment, with the ability to shape AI-generated drafts into polished, on-brand content that moves buyers
3-5 years in product marketing, content marketing, or a closely related B2B marketing role with a track record of producing high-quality assets
Experience supporting a sales team, including building enablement materials and understanding how messaging translates into deal outcomes
Ability to manage multiple projects simultaneously without dropping balls, in a fast-moving environment with limited oversight
Cross-functional communication skills, with the ability to work effectively across Product, Sales, and Customer Success to gather inputs and drive alignment
Comfort with marketing tools including HubSpot, Google Analytics, and standard project management or collaboration software
Familiarity with B2B SaaS go-to-market motions, including product launches, pipeline generation, and sales cycles

Responsibilities

Get up to speed on Clutch's products, buyers, and competitive landscape, and produce your first round of sales enablement materials
Audit existing pitch decks, battlecards, and one-pagers, and deliver an updated, organized library that reps can actually use
Shadow deal cycles and sales calls to understand how buyers think and where current messaging falls short
Ship content in support of at least one active product or feature launch
Own end-to-end execution of a major product launch, from internal brief to external content to sales readiness
Have at least one customer case study in the market with measurable outcomes
Establish a repeatable process for competitive intelligence updates that keeps battlecards current without heroic effort
Be the go-to resource for Sales when they need positioning help or deal support
Have a full sales enablement library in place across Clutch's core products, maintained and actively used by reps
Own the product marketing calendar and drive launch planning proactively rather than reactively
Have multiple customer proof points in the market and a pipeline of future case study candidates in progress
Be operating at full strategic capacity, bringing market and buyer insights back to Product to influence roadmap priorities