Senior Product Marketing Manager
About The Position
Index Exchange is seeking a technically-minded Senior Product Marketing Manager based in New York City to own go-to-market strategy and execution across key areas of our Core Exchange roadmap, including agentic capabilities, machine learning and optimization, and data and identity solutions. This is a highly strategic role for someone who operates with autonomy, influences cross-functional stakeholders, and drives measurable adoption and growth across a complex and evolving product ecosystem. You will act as the product marketing owner for your areas, accountable for how our solutions are positioned, brought to market, and adopted by customers. At the same time, you will serve as the voice of the market, bringing forward customer feedback, market insights, and competitive intelligence to identify opportunities, inform positioning, and influence product and go-to-market strategy. You will shape product narratives and bring new capabilities to market, ensuring our solutions resonate with customers and the broader industry. You will lead go-to-market strategy and execution, driving adoption, building thought leadership, and equipping Sales and Services with the insights, narratives, and materials needed to succeed. This role reports to the VP, Product Marketing and works closely with cross-functional teams including Product Management, Sales and Services, Marketing, Communications, Learning and Development, Finance and Analytics, and Legal.
Requirements
- 6–8+ years of experience in product marketing, product management, or a related field (ad tech preferred)
- Experience owning product marketing for a defined product area or domain
- Proven track record of driving product adoption and go-to-market outcomes
- Strong business acumen and ability to connect product strategy to commercial impact
- Ability to operate autonomously in a fast-paced, evolving environment
- Experience partnering cross-functionally across Product, Sales, and Marketing
- Proven ability to own and drive product marketing strategy
- Strong experience developing positioning, messaging, and go-to-market strategies for complex, technical products, with a demonstrated ability to simplify complex concepts into clear, compelling narratives
- Ability to translate sophisticated concepts into clear, customer-centric narratives
- Demonstrated success influencing cross-functional teams
- Strong analytical mindset with experience using data to inform strategy and measure performance
- Excellent communication and storytelling skills
Responsibilities
- Own your product areas end-to-end, including positioning, messaging, go-to-market strategy, and execution
- Develop a deep understanding of how the programmatic exchange works and translate the roadmap into clear, compelling narratives
- Partner closely with Product Management to influence value propositions, launches, and roadmap direction
- Lead global go-to-market strategies for new products, features, and partnerships
- Drive product adoption and growth by defining KPIs and measuring impact
- Build and deliver high-impact sales enablement, including collateral, training, and customer-facing materials
- Proactively drive thought leadership and identify opportunities to grow awareness and influence in the market (e.g., industry events, content, partnerships)
Benefits
- Comprehensive health, dental, and vision plans for you and your dependents
- Paid time off, health days, and personal obligation days plus flexible work schedules
- Competitive retirement matching plans
- Equity packages
- Generous parental leave available to birthing, non-birthing, and adoptive parents
- Annual well-being allowance plus fitness discounts and group wellness activities
- Employee assistance program
- Mental health first aid program that provides an in-the-moment point of contact and reassurance
- One day of volunteer time off per year and a donation-matching program
- Bi-weekly town halls and regular community-led team events
- Multiple resources and programming to support continuous learning
- A workplace that supports a diverse, equitable, and inclusive environment
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
