Senior Product Marketing Manager

Apptega

About The Position

Apptega is seeking a strategic and hands-on Senior Product Marketing Manager to lead the go-to-market strategy for its platform, encompassing messaging, content, and demand generation. This pivotal role bridges marketing, product, sales, and the partner ecosystem, requiring the individual to define Apptega's market positioning in the competitive cybersecurity and GRC landscape. The manager will be responsible for crafting compelling narratives that resonate with the ideal customer profile and driving demand through a combination of content and performance marketing, often in collaboration with external agencies. This is a high-impact, high-ownership position suited for someone who thrives in a fast-paced environment and is eager to build, scale, and optimize across various marketing functions.

Requirements

Strong background in product marketing, ideally in cybersecurity, SaaS, or GRC
Experience owning or heavily contributing to content strategy and creation
Familiarity with demand generation, including working with external agencies (SEO, paid, web)
Experience supporting or selling through channel/partner ecosystems
Exceptional storyteller and communicator across formats (written, visual, verbal)
Able to operate both strategically and tactically—you can build the plan and execute it
Highly organized and able to manage multiple workstreams (including external partners)
Naturally curious and forward-thinking, with a strong interest in customers, market trends, competitive dynamics, and emerging AI capabilities, and the ability to apply AI to drive efficiencies and enhance messaging, content, and go-to-market execution
Self-motivated and highly independent; able to take ownership, create momentum, and drive work forward with minimal direction in a fast-paced environment
Results-driven and focused on business impact, using data, feedback, and performance insights to optimize programs and improve pipeline contribution
Strong bias for action with attention to detail
Comfortable in a small team environment with evolving priorities
Collaborative, accountable, and driven to raise the bar for yourself and others

Nice To Haves

Cybersecurity and/or GRC (governance, risk, compliance) market knowledge
Understanding of ICP, buyer journey, and enterprise/SMB security decision-making
Familiarity with indirect selling models and partner types (MSP, MSSP, VAR, TSD, etc.)

Responsibilities

Own Apptega’s messaging, positioning, and value propositions across products, personas, and segments
Translate product capabilities into clear, differentiated, and compelling stories—especially around ROI for partners and customers
Partner closely with Product to support launches, releases, and roadmap communication
Develop and maintain core assets including messaging frameworks, personas, and use cases
Lead content strategy across the funnel (awareness → conversion → enablement)
Create and oversee high-impact content across formats (web, email, sales collateral, webinars, thought leadership)
Ensure consistent storytelling and voice across all external channels
Incorporate customer insights and voice-of-customer into all messaging
Own demand generation strategy in partnership with external agency (website, SEO, GEO/AEO, paid media)
Act as the internal lead for agency management—setting priorities, reviewing performance, and ensuring alignment with business goals
Collaborate on campaign strategy, landing pages, and conversion optimization
Monitor performance and continuously optimize programs for pipeline impact
Develop sales and partner enablement materials that drive pipeline and revenue
Support indirect/channel motion with tailored messaging and assets for: MSPs, MSSPs, VARs/resellers, Distributors (TSDs), agents, referral partners
Create tools such as pitch decks, battlecards, talk tracks, and “vs.” competitive pages
Partner with Sales and Channel teams to ensure alignment and effectiveness
Lead go-to-market planning and execution for product launches and key initiatives
Align marketing efforts with sales, product, and leadership priorities
Bring structure and clarity to a fast-paced, evolving environment