Senior Product Marketing Manager
About The Position
As a Senior Product Marketing Manager, you will work closely with your marketing, product management, business development, engineering, and other peers to develop product launch and GTM programs supporting the core server platform for the compute business unit. Success will be measured by growth of share across global theaters. Successful candidates should have a background in compute / servers including technologies, theories, and techniques, contributing to the development of innovative principles and ideas. Leading cross-division projects that affect the organization's long-term goals and objectives is expected, as well as routinely exercising independent judgment in developing methods, techniques, and criteria for achieving objectives. You will understand customer needs/insights, provide value proposition, messaging, and whole solution strategies. You will work regularly with the enablement team, customers, and your marketing peers to accelerate customer demand. You will apply market and customer insights into customer requirements and brand loyalty to define and message the portfolio. You will often operate in complex disciplines, in which the company must master to be successful. This is a global role.
Requirements
- Minimum Ten (10) years of product marketing experience.
- Strong leadership capabilities.
- Ability to translate complexity into creative, intuitive, and story-like marketing assets and campaigns.
- Critical thinker with strong writing, communication presentation development and delivery skills.
- Excellent interpersonal and leadership skills with ability to influence.
- Excellent project management skills with the ability to bring diverse people together to complete projects.
- Must be a self-starter who thrives in a fast-paced environment.
- Detail oriented, well organized, efficient with time management.
- Ability to prioritize and manage parallel deliverables.
- College degree in Marketing/Business/Technical
- MBA or equivalent preferred
Nice To Haves
- background in compute / servers including technologies, theories, and techniques
Responsibilities
- Lead the New Product Launch process for the core server platform business, including development of messaging map for your servers and solutions.
- Lead projects that involve cross-functional coordination to provide integrated products/services/solutions.
- Improve processes affecting your portfolio and cross-functional collaborators.
- Seen as an expert and is called on to defend the benefits in front of customers or partners.
- Create awareness, demand generation, web collateral, customer presentations and other assets.
- Work with customer reference team to develop customer references, testimonials, and case studies for external and internal use.
- Develop deep understanding of the target audience by gathering insight into target personas, buyer needs and the purchase decision process.
- Support GTM strategy across sales, marketing, integrated campaign team, solutions and enablement.
- Understand the competitive landscape of the market and support the creation of suitable solution architectures.
- Contribute business and technology insight articles to publications.
- Partner with field marketing to influence global customer and channel facing campaigns that fuel demand-gen activities.
- Actively participate in customer executive briefings, appropriate quarterly business reviews and annual sales kickoff activities.
- Create immersive storylines and experiences at annual end user and partner conferences, industry events and present and participate in presentations.
Benefits
- Health & Wellbeing: We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
- Personal & Professional Development: We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
- Unconditional Inclusion: We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Number of Employees
5,001-10,000 employees
