Senior Product Marketing Manager

Veracode • Burlington, MA

1d

About The Position

Veracode is a global leader in Application Risk Management for the AI era. Powered by trillions of lines of code scans and a proprietary AI-generated remediation engine, the Veracode platform is trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment. We’re looking for a Sr Product Marketing Manager to own the full product marketing lifecycle for parts of our Application Risk Management platform. You’ll translate complex application security capabilities (especially AI-powered features) into clear, compelling value propositions that resonate with developers, AppSec leaders, CISOs, and engineering executives. You’ll sit at the intersection of Product, Sales, and Marketing — helping position Veracode as the must-have platform in a crowded cybersecurity and DevSecOps market.

Requirements

• Product marketing experience in B2B SaaS (cybersecurity, application security, or DevSecOps experience strongly preferred).
• Proven ability to simplify complex technical concepts (especially around code security, vulnerabilities, AI in security, or software supply chain risks) into clear, benefit-driven messaging.
• Strong track record of successful product launches and GTM execution.
• Excellent written and verbal communication skills with experience creating sales collateral and customer-facing content.
• Data-driven mindset — comfortable using win/loss data, usage metrics, and market insights to inform strategy.
• Ability to thrive in a fast-paced environment and manage multiple priorities.
• Bachelor’s degree in Marketing, Business, Computer Science, or a related field (or equivalent experience).

Nice To Haves

• Conduct ongoing market research, win/loss analysis, competitive analysis, and buyer persona development to keep our messaging sharp and differentiated.
• Collaborate with Customer Success and Product teams to gather insights and turn customer successes into compelling stories and references.

Responsibilities

• Develop and refine positioning, messaging, and value propositions for Veracode’s core products and new innovations (e.g., AI-assisted remediation, Package Firewall, External Attack Surface Management, ASPM. Products worked on tbd).
• Lead end-to-end planning and execution for product launches, releases, and major feature updates — including campaign strategy, sales plays, and enablement.
• Partner with sales enablement to create compelling sales collateral, pitch decks, battle cards, demos, and training materials to equip the sales team to win deals.
• Work with content, demand gen, and creative teams to produce high-impact assets such as whitepapers, ebooks, webinars, blog posts, case studies, and website copy that highlight customer outcomes.
• Partner closely with Product Management, Sales, Demand Generation, Field Marketing, and PR to drive pipeline, adoption, and revenue growth.

Benefits

• Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs.
• Wellness benefits to help you focus on what’s most important.
• “Take What You Need” time off policy.
• Extensive development and training offerings to help you grow your career at Veracode.
• Generous 401k match to help save for your future.
• Amazing community of professionals who take pride in what we do every day.
• Compensation Transparency

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree