Senior Product Marketing Manager
About The Position
The Product Marketing and Go-to-Market Strategy team at Axonius brings together key positioning and messaging experts across product marketing, content, and customer marketing to deliver the company's core mission and differentiation. As a Senior Product Marketing Manager, you will help the team lead go-to-market initiatives and positioning across the core products portfolio to showcase Axonius as the leading solution for asset intelligence and exposure management. In this high-visibility role, you will collaborate with marketing and product counterparts to manage product launches, track customer journeys, and study the competitive ecosystem.
Requirements
- 5+ years of product marketing experience within high-growth B2B SaaS companies.
- Experience taking full ownership of product marketing deliverables and acting as the primary GTM lead for a specific product line.
- Experience in using AI tooling to accelerate product marketing projects in content creating, enablement, messaging etc.
- Proven track record of developing and executing messaging strategies that directly drive field enablement, product launches, and revenue growth.
- Experience crafting written product descriptions, website copy, and sales collateral tailored to both executive leadership and technical practitioners.
Nice To Haves
- 7+ years of marketing, sales, and/or go-to-market (GTM) experience, including B2B cybersecurity product marketing
- Hands-on technical experience in IT, information security, engineering, or a closely related technical role.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field; or an MBA.
Responsibilities
- Lead the go-to-market aspects of product launches by studying the market - buyers, users, jobs to be done, competitors, analysts, win/loss, etc - then crafting product positioning, developing core messaging, and building content deliverables.
- Enable field teams, including Sales, Sales Engineering, and Customer Success, on the Axonius pitch, key product use cases, and the upcoming roadmap.
- Support global demand generation efforts, regional marketing, and campaigns by developing aligned marketing programs and deliverables.
- Contribute directly to the team's quarterly and annual strategic go-to-market planning.
Benefits
- stock options
- attractive benefits
- annual bonus
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What This Job Offers
Job Type
Full-time
Career Level
Senior
