Senior Product Marketing Manager

Permutive • New York, NY

23h • Hybrid

About The Position

Permutive is the data collaboration platform that powers the advertising ecosystem. We exist to build an advertising ecosystem that respects and adapts to consumers’ choices around their privacy, and in doing so unlocks enormous uplifts in scale and outcomes for publishers and advertisers alike. Trusted by 60% of Enterprise Media Companies across the US, EMEA, and LATAM, we work with leaders such as News Corp, Warner Bros Discovery, Hearst, Conde Nast, dmg media, BuzzFeed, and The Guardian. Our technology enables them to drive >$1B in advertising spend across hundreds of millions of users without compromising user privacy. Permutive works with many of the largest Advertisers, enabling them to collaborate with Publishers to triple their audience reach and drive a doubling in incremental sales, including with advertisers such as Sky, Dentsu and Apple. We leverage patented edge technology, AI and cloud collaboration to safely process data where it is, and our platform combines privacy-safe DMP, data clean room, and curation capabilities to unlock unmatched scale and precision for publishers, advertisers, agencies, and retail media networks. At Permutive, You'll Help Our Customers: Achieve Better Outcomes: Leverage our unique position in the ad tech ecosystem to access broader audiences and improve outcomes. Boost Sales Significantly: Capitalize on 100% addressability to connect with the 70% of audiences beyond traditional cookies. Transform Collaboration Efficiency: Move from lengthy processes to seamless collaboration in minutes. Join us as a key player in shaping the future of Permutive, backed by leading investors like Softbank and EQT Ventures and recognised as a YCombinator Top 150 company. The Product Marketing team sits at the center of how Permutive brings its GTM narrative to life across Sales, Customer Success, Marketing, and Product. As we scale globally, we’re elevating product marketing as a strategic growth lever, driving clarity, differentiation, and measurable commercial impact. We are a small, high-velocity team that tests, refines, and shares learnings quickly. We operate with clarity, curiosity, and the ambition to build a world-class go-to-market engine. As a Senior Product Marketing Manager, your mission is to define and drive Permutive’s go-to-market strategy across key products, solutions, and customer segments. You will sit at the intersection of Product, Sales, Customer Success, and Marketing, owning positioning, messaging, launches, and field enablement to ensure consistent and effective execution in market. You’ll ensure that our commercial teams deeply understand what we sell, why we win, and how to communicate our differentiation, while also shaping product direction through market and customer insight. You’ll report into the Head of Product Marketing and partner closely with Product leaders and Commercial VPs to drive alignment, adoption, and impact.

Requirements

• 5 to 8+ years in Product Marketing, with AdTech experience required and enablement experience a plus
• Strong understanding of programmatic advertising, data platforms, identity, and measurement
• Proven ability to define positioning and messaging in complex, technical categories
• Experience leading cross-functional go-to-market initiatives and product launches
• Credibility with Sales and Customer Success teams, with a clear understanding of deal cycles, customer journeys, and commercial pressure
• Exceptional communication and storytelling skills, with the ability to translate complexity into clarity
• Experience with tools like Highspot, Gong, Salesforce, and analytics platforms
• Strong analytical mindset, comfortable using data to inform strategy and measure success
• Ability to influence cross-functional stakeholders, including Product and Commercial leadership
• Hands-on, proactive operator who can balance strategy with execution

Nice To Haves

• enablement experience a plus

Responsibilities

• Own positioning and messaging for key products and solutions
• Translate product capabilities and market insights into compelling narratives and go-to-market strategies
• Lead end-to-end product and feature launches, including moments of change such as repositioning and expansion into new markets
• Build high-impact sales enablement programs that improve field readiness and execution
• Partner with Sales and Customer Success to reinforce deal cycle best practices and improve win rates and velocity
• Develop scalable content and playbooks tailored to different audiences such as publishers, advertisers, and agencies
• Collaborate with Product to influence roadmap based on customer feedback, market trends, and competitive insights
• Partner with Marketing to drive demand through differentiated storytelling and campaigns
• Analyze performance data including pipeline, win rates, and adoption to refine go-to-market strategy and measure impact
• Advocate for the field by surfacing insights, gaps, and opportunities to leadership

Benefits

• stock options
• Primary caregivers receive up to 6 months of fully paid leave and secondary caregivers receive 3 months of fully paid leave
• Flexible hours
• $450 budget for home office setup
• Unlimited paid time off (with a minimum of 25 days + public holidays)
• Ongoing training and development opportunities
• Free access to TalkSpace
• Comprehensive health, dental, and vision coverage (100% coverage for self, 75% for dependents)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 11-50 employees