Senior Product Marketing Manager

UKG•Atlanta, GA

1d•$102,300 - $147,050

About The Position

UKG is seeking a Senior Product Marketing Manager to initiate and collaborate on positioning, content, and go-to-market execution for their HCM and Payroll product lines. This is a builder role where you will develop slides, stories, battlecards, and launch plans. You will act as a key team player between Product Management, Sales, and Marketing, ensuring products are clearly positioned and sales teams are fully enabled to win. The ideal candidate is someone who can identify what needs to be done and drive it independently, while also working effectively within a small team and across a large, cross-functional organization. UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, UKG's ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips customers with the intelligence to solve any challenge in any industry.

Requirements

3–5 years of experience in product marketing or a closely related field (SaaS/B2B strongly preferred)
Hands-on content creator — comfortable building slides, one-pagers, and enablement assets yourself
Strong project management skills; proven ability to manage multiple workstreams with competing deadlines
Self-starter who can identify what needs to be done and execute without waiting for direction
Strong cross-functional collaborator — comfortable working across Product, Sales, Marketing, and Finance in a matrixed environment
Excellent written and verbal communication skills; strong storytelling instincts

Nice To Haves

HCM, Payroll, or HR tech experience a plus
Familiarity with project management tools (Confluence, Jira , or similar) a plus

Responsibilities

Develop differentiated messaging and value propositions for HCM and Payroll products
Build and maintain persona frameworks and product capability maps
Create competitive differentiation materials — battlecards, competitive decks, ROI narratives
Develop compelling stories tied to measurable HR and Payroll business outcomes
Lead market segmentation and ICP definition for select HCM and Payroll products
Compile competitive research and monitor market trends to sharpen positioning
Map customer journeys across HR, Payroll, and Finance buyer and user personas
Gather and synthesize field feedback from Sales and act as the voice of the customer to Product Management
Perform opportunity sizing and whitespace analysis to identify growth areas
Own end-to-end product launches for HCM and Payroll, from planning through post-launch measurement
Partner with Pricing and GTM on packaging, tiering, and monetization input
Build and maintain core sales enablement content — decks, one-pagers, demo guides, FAQs
Define launch success metrics and track post-launch adoption
Serve as an operational hub for product marketing: manage intake, prioritization, and content calendars
Build and maintain project tracking systems that keep launches and campaigns on schedule
Coordinate across Marketing, Product, and Sales to ensure cross-functional alignment and on-time delivery
Create scalable templates and repeatable processes that increase team output and consistency
Act as a trusted partner to Product Management, feeding in customer and market insights to influence roadmap
Translate field learnings into actionable recommendations for Sales strategy and positioning
Support executive-level presentations as needed