Senior Product Marketing Manager,

Varonis

1d•Remote

About The Position

Varonis is seeking a Senior Product Marketing Manager to lead the go-to-market strategy for Varonis Atlas, their AI Security Platform. This role is crucial for educating the market on the importance of AI security and positioning Varonis as the solution. The Senior Product Marketing Manager will act as the general manager for AI security, defining its positioning, enabling the sales team, and crafting the narrative for analysts, press, customers, and prospects. This is a high-visibility position for an individual who can own the narrative for a strategic security category.

Requirements

5+ years in product marketing or a closely related field, with significant experience in cybersecurity, AI, cloud, or data security.
Demonstrable experience marketing a technical platform or launching products in a new or fast-evolving category.
A strong technical foundation and genuine fluency in AI concepts, including agents, LLMs, and AI security and governance.
Proven ability to create impactful messaging and simplify complex technical ideas into succinct executive narratives.
Experience presenting to executives and supporting analyst relations and PR.
Excellent written, verbal, and visual communication skills with impeccable attention to detail, and a bias for action.
Fluent in AI and security, understanding the AI lifecycle, agentic systems, LLMs, and the real risks they introduce, and can translate that into language buyers and sellers act on.
Ability to define a narrative in a space that's still forming.
Ability to turn complex, novel technology into clear, differentiated stories, backed by specific, real examples rather than buzzwords.
Seniority and judgment to own a strategic product line and a track record of taking initiatives from idea to execution to results.
Excellent written, verbal, and visual communication skills, impeccable attention to detail, and a bias for action in a market that won't wait.

Responsibilities

Own the positioning and messaging for Varonis Atlas across AI-SPM, AI pen testing, runtime guardrails, AI governance and compliance, and third-party AI risk.
Define and advance the category narrative for AI security, articulating why data context is the differentiator that fragmented, data-blind point tools can't match.
Lead go-to-market strategy and execution for Atlas launches, releases, and add-ons, from messaging and pricing input through launch and post-launch measurement.
Partner with product management to translate a fast-moving AI roadmap into a clear, compelling customer-facing narrative.
Create flagship content that establishes Varonis as the authority on AI security, including solution briefs, whitepapers, web content, presentations, demos, and executive narratives.
Develop sharp, audience-specific assets for security leaders, practitioners, and governance and compliance stakeholders.
Equip the field to confidently position and demo Atlas, articulate differentiators, and handle objections against competing AI security solutions.
Build enablement, competitive comparisons, and training that help sales win in a brand-new, fast-evolving category.
Support analyst relations and PR efforts to build Varonis' voice and credibility in the emerging AI security market (AI TRiSM, AI-SPM, and adjacent categories).
Be the expert on AI security buyers, market trends, regulatory shifts, and competitive offerings, and bring those insights back into strategy.