Product Marketing Manager, KBFr Enterprise

Cyncly•United States,

2d•$100,000 - $120,000•Remote

About The Position

Cyncly is searching for a Senior Product Marketing Manager to own the enterprise segment within our Kitchen, Bath & Furniture (KBFr) business unit — our largest and most strategically significant portfolio. This is a product launch-centric role. You will be the driving force behind how Cyncly brings new products to market for enterprise retailers and multi-location businesses: defining the go-to-market strategy, shaping the positioning, and ensuring that sales teams, customers, and the market are ready to engage at launch. The role sits at the intersection of product, sales, and marketing — and requires someone who can move fluently between strategic positioning work and hands-on launch execution. You will connect with all KBFr product marketing stakeholders, from the General Manager and product management to field marketing, sales enablement, and customer success. Enterprise customers in KBFr operate at significant scale and complexity. The successful candidate will bring a deep understanding of how enterprise buyers evaluate, purchase, and adopt software — and will use that understanding to build positioning, launch assets, and sales enablement that works at that level of sophistication. As we are on a transformational journey, we expect this role to raise the bar on how Cyncly launches products: building repeatable processes, establishing the foundational assets, and ensuring every launch lands with the precision and impact that enterprise customers demand.

Requirements

8+ years of experience in product marketing within a B2B technology environment, with a demonstrable focus on enterprise or mid-market customer segments.
Proven track record of owning and executing product launches end-to-end — from positioning and messaging through sales enablement, market activation, and post-launch performance measurement.
Experience building positioning and messaging for complex software products sold to enterprise buyers with multi-stakeholder buying committees.
Experience building and delivering enterprise sales enablement assets — pitch decks, battlecards, talk tracks, objection handling guides — that are actually adopted and used by sales teams.
Demonstrated ability to work cross-functionally across product, sales, and field marketing to align multiple teams behind a single launch plan and hold the timeline.
Comfortable operating in a globally distributed, fast-paced environment where priorities shift and decisions need to be made with incomplete information.
Strong product marketing instincts — able to develop clear, differentiated positioning for complex software products and translate it into messaging that resonates with enterprise buyers.
Structured thinker and hands-on executor — able to develop a launch framework and then do the work required to bring it to life, without waiting for others to fill the gaps.
Strong cross-functional collaborator — experienced working alongside product management, sales leadership, and field marketing, with the credibility to align stakeholders and hold a launch timeline under pressure.
Outcome-oriented and metrics-driven — focused on pipeline contribution, sales adoption, and customer activation, not just asset production.
Proactive communicator — able to manage up and across, keep stakeholders aligned through a complex launch, and flag risks early rather than late.
Curious and commercially minded — genuinely interested in understanding how enterprise retailers run their businesses, what drives their buying decisions, and how Cyncly products create measurable value for them.
Self-motivated and resilient — comfortable operating with ambiguity, driving progress when not everything is defined, and making sound judgment calls under pressure.
Able to work independently across time zones as part of a globally distributed team, with a strong bias for action and clear communication.
Committed to continuous learning — stays current on enterprise go-to-market practices, product marketing craft, and the kitchen, bath, and furniture industry.
Ability to see what needs to be done — and to start doing it without being asked.

Responsibilities

Own end-to-end product launches for the enterprise segment
Lead product launches from positioning and go-to-market strategy through sales enablement, market activation, and post-launch performance review.
Establish repeatable launch processes that raise the bar across KBFr.
Build enterprise-grade positioning and messaging
Develop positioning frameworks and scalable messaging architectures that speak to the complexity of enterprise buyer committees — addressing the needs of business owners, IT decision-makers, and operations leads within a single coherent narrative.
Drive enterprise customer and market understanding
Define enterprise buyer personas and market maturity models that reflect the buying complexity of multi-location retailers and large kitchen, bath, and furniture businesses. Run structured research programs — interviews, win/loss analysis, customer surveys — to keep positioning grounded in how enterprise customers actually evaluate and purchase.
Enable the enterprise sales team to win
Build the sales enablement assets — pitch decks, battlecards, objection handling guides, talk tracks, and demo scripts — that allow sales and account management teams to have confident, value-led conversations with enterprise buyers. Ensure the enterprise sales team is fully enabled before every product launch, not after it.
Build systematic competitive intelligence for the enterprise segment
Establish a continuous and actionable view of the competitive landscape for enterprise KBFr — covering positioning, pricing, feature differentiation, and sales tactics. Translate competitive knowledge into practical assets that sales teams can use in live conversations.
Drive post-launch performance and continuous improvement
Define success metrics for every launch. Monitor performance post-launch — pipeline contribution, sales enablement effectiveness, adoption rates — and use that data to course-correct quickly. Build structured feedback loops from customers and the sales team back into product and positioning.