Sr. Product Marketing Manager, Enterprise

Ashby • ,

1d • $155,000 - $190,000

About The Position

Ashby is seeking a Senior Product Marketing Manager to own the Enterprise narrative, content, and go-to-market enablement. This role focuses on understanding the complexities of selling and supporting Ashby at the Enterprise level, including longer sales cycles, sophisticated buying committees, and a wide range of stakeholders. The position involves partnering with the Director of Product Marketing to align Enterprise messaging with the company narrative, synthesizing research and market dynamics into compelling stories, and collaborating with Solutions Engineers, Sales Leaders, and other marketing teams to influence campaigns for the Enterprise segment. This role is ideal for someone who thrives on solving complex problems, enjoys working with sophisticated buyers, and wants end-to-end ownership of a full segment.

Requirements

• Product Marketing background
• Sales Enablement background
• Competitive Intelligence background
• Solutions Consulting or Sales Engineering background
• Love the complexity of Enterprise buying: multiple stakeholders, longer cycles, higher stakes
• Confident writer who can flex a company narrative to resonate with a more sophisticated, skeptical buyer
• Comfortable owning your own copy and collaborating with design to produce polished, Enterprise-grade assets
• Enjoy partnering closely with Sales and being in the room for their biggest deals

Nice To Haves

• Drained by ambiguity or unsolved problems
• Love the enablement aspects of product marketing
• Enjoy working on message development in the abstract rather than getting into the weeds of a specific deal or buyer
• Confident writer and storyteller

Responsibilities

• Own Enterprise segment narrative development
• Conduct deep research and develop messaging for the full Enterprise buying committee: Finance, Legal, Analysts, Heads of Talent, RecOps, and other stakeholders
• Translate Ashby's company-level narrative into a story that resonates with Enterprise and upper mid-market buyers
• Maintain the Enterprise messaging framework that empowers Sales, Solutions Engineering, and Customer Success
• Be a strategic partner to Enterprise sales
• Partner deeply with Sales Leadership and Solutions Engineering to identify opportunities within the segment
• Develop Enterprise-specific enablement and build campaigns and materials that support the Enterprise sales process
• Act as the source of truth and connective tissue between Marketing, CS, and Sales on how to speak to the Enterprise buyer, overall messaging and collateral
• Deliver well-crafted trainings to sales in collaboration with other sales-supporting teams
• Develop Enterprise-specific content
• Own the content and collateral that's unique to Enterprise: case studies, decks, one-pagers, and campaigns, including 1-1 and 1-to-few ABM
• Support TCO reports and ROI content that help Enterprise buyers and champions justify Ashby internally
• Make sure CS, Sales, and Marketing are aligned and working from the same Enterprise messaging
• Support Enterprise ABM initiatives
• Partnering with Analyst Relations to prepare and brief analysts and press on Ashby’s offerings
• Work with Sales Leadership to translate big ideas and top company priorities into actionable assets, initiatives and roll outs
• Build out messaging tailored to secondary Enterprise stakeholders (Legal, Analysts, RecOps)
• Partner with Sales leadership to refresh the core Enterprise pitch as our narrative evolves
• Make sure CS, Sales, and Marketing are aligned and using the same Enterprise messaging as new campaigns roll out

Benefits

• Competitive compensation
• 10-year exercise window for stock options
• Unlimited PTO with four weeks recommended per year
• Twelve weeks of fully paid family leave in the US
• Generous equipment, software, and office furniture budget
• $100/month education budget with more expensive items (like conferences) covered with manager approval

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed