Product Marketing Manager

Simplehuman•Torrance, CA

10d•Onsite

About The Position

Simplehuman is seeking a highly analytical, persuasive, and organized Product Marketing Manager to join their Marketing team. This role is responsible for the go-to-market strategy for the product portfolio, encompassing MSRP and assortment definition, through to new item launches. The Product Marketing Manager will act as a liaison between product, sales, marketing, and planning teams. This individual should be adept at both pricing models and margin analysis, as well as crafting compelling brand narratives and launch strategies. Key responsibilities include owning the product roadmap and launch calendar, determining channel strategies for products, and ensuring successful market entry. The role also involves coordinating cross-functional teams to maintain alignment and accountability throughout the launch process. This is a fully on-site position based in Torrance, CA.

Requirements

5-10 years of product marketing, brand marketing, or product management experience, ideally in consumer goods/products
Proven experience owning go-to-market strategy and new item launches, from MSRP setting through retail sell-in
Strong data, math, and Excel skills, with the ability to build pricing models, launch trackers, and forecasts
A true left-brain/right-brain thinker, equally comfortable with data-driven analysis and creative brand storytelling
Solid understanding of retail channels and channel strategy, knowing which products belong where and why
Excellent written and verbal communication skills, able to corral cross-functional teams around a shared launch plan
Experience owning and managing a product roadmap across multiple SKUs or categories
Highly organized project manager, comfortable juggling multiple launches and deadlines simultaneously
Proactive, detail-oriented, and thrives in a fast-paced, entrepreneurial environment
Bachelor's degree in Marketing, Business, or a related field, or equivalent experience

Responsibilities

Own the end-to-end go-to-market strategy for new product launches, from concept through retail shelf, defining timing, positioning, and channel strategy
Set MSRP and pricing architecture across the assortment, balancing profitability, competitive positioning, and channel requirements
Build and manage assortment plans, determining which products belong in which channels (mass, club, specialty, DTC, and beyond)
Own and maintain the product roadmap, partnering with product development, sales, and operations to keep launches on schedule
Lead cross-functional launch execution, corralling input from product, sales, creative, ops, and supply chain into a single, accountable launch plan
Develop launch strategy decks, sell-in materials, and positioning frameworks for internal teams and retail partners
Analyze sales data, market trends, and competitive intelligence in Excel to inform launch, pricing, and assortment decisions
Communicate product stories and launch plans clearly and persuasively to leadership, sales teams, and retail partners
Represent product marketing in cross-functional roadmap and launch review meetings