Enterprise Product Marketing Manager, AI & Technical Marketing

Apple • Cupertino, CA

19h

About The Position

The people here at Apple don't just create products — we create the kind of wonder that revolutionizes entire industries. It's the diversity of the people and ideas that inspires the innovation that runs through everything we do. The Enterprise Product Marketing team is responsible for introducing Apple's products and services to businesses globally. From product positioning, customer engagement, to channel enablement, the Enterprise Product Marketing team helps enterprise customers adopt the Apple platform, empowering employees to do their best work and achieve their full potential.

Apple is looking for a passionate and technically minded marketer who believes deeply in the transformative impact that AI and emerging technology can have on how businesses operate and how people work. In this role, you will be the marketing voice for AI in the enterprise — bridging complex technical capabilities and real-world enterprise value for decision makers, IT leaders, and end users alike. You will work cross-functionally with product marketing, marcom, PR, and enterprise sales to develop compelling messaging and programs that help enterprise customers understand and adopt Apple's AI capabilities. You'll have both inbound responsibilities — voicing enterprise customer needs back into product and engineering teams — and outbound responsibilities — crafting positioning, content, and programs that tell Apple's AI story across enterprise audiences. This role sits at the intersection of technical depth and marketing craft. The ideal candidate has a unique ability to take complex subjects — like machine learning, on-device AI, and enterprise automation — and translate them into clear, compelling stories that resonate with enterprise buyers.

Requirements

• 5+ years of product marketing experience, including developing the core product positioning, go-to-market strategy, and sales enablement for enterprise markets.
• Superb communication and passionate presenter with authentic storytelling skills.
• Experience crafting compelling and succinct positioning, messaging and differentiation for products.
• Exceptional ability to think strategically and analytically, then follow through to execution with unyielding attention to detail.
• Deep curiosity about AI and its practical applications in enterprise environments, with a passion for making complex technology accessible and meaningful.
• Bachelors Degree or equivalent experience.

Nice To Haves

• Experience working with or marketing AI, machine learning, security, or IT management solutions in an enterprise context.
• Results-oriented with a positive "can-do" attitude; thrives in a fast-paced environment with the ability to navigate ambiguity.
• Passion for Apple products and a genuine belief in the role technology plays in helping people and businesses do their best work.
• MBA or equivalent experience preferred.

Responsibilities

• Be the marketing voice for AI in the enterprise, bridging complex technical capabilities and real-world enterprise value for decision makers, IT leaders, and end users.
• Work cross-functionally with product marketing, marcom, PR, and enterprise sales to develop compelling messaging and programs that help enterprise customers understand and adopt Apple's AI capabilities.
• Voice enterprise customer needs back into product and engineering teams.
• Craft positioning, content, and programs that tell Apple's AI story across enterprise audiences.
• Translate complex subjects like machine learning, on-device AI, and enterprise automation into clear, compelling stories that resonate with enterprise buyers.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior