Senior Product Marketing Manager

JobNimbus•Lehi, UT

12d

About The Position

JobNimbus is hiring a Senior Product Marketing Manager to position the company as the premier CRM for roofing contractors. The role owns the strategy, messaging, and go-to-market for a core product area, including next-generation AI products, and works to drive awareness, adoption, and retention. The manager serves as a trusted point person for Sales, CX, Product, and Marketing, and measures the impact of initiatives with data. The role leads product and feature launches from strategy through execution, establishes success metrics, and conducts post-launch reviews. It also develops contractor-ready value propositions for AI products, refines messaging, supports customer adoption through in-app, email, and sales touchpoints, and partners with Lifecycle and CX on customer journey messaging. The manager monitors competitors and translates market intelligence into sales enablement, win/loss insights, and roadmap input. They test messaging with Sales, connect initiatives to outcomes such as adoption, retention, win rate, and pipeline, and use AI tools to accelerate research, competitive monitoring, message testing, and content creation.

Requirements

At least 3 years of product marketing experience in B2B SaaS.
Proven experience owning go-to-market strategy, positioning, and product launches end to end.
Deep experience in market research and competitive analysis, including creating battlecards and competitive enablement.
Data-driven approach and experience collecting, merging, and analyzing data across multiple sources and connecting work to business outcomes.
Active use of AI tools in work and enthusiasm for bringing AI products to market.
Strong understanding of the sales process and a record of effective partnership with sales teams.
Strong storytelling and presentation skills for internal and external audiences, with excellent written and verbal communication.
Strong project management skills and ability to manage multiple launches and priorities while attending to details.
Experience with marketing automation, CRM platforms, and in-app tools such as Pendo or UserPilot.

Nice To Haves

Knowledge of roofing contractors, their communication preferences, and effective ways to reach them.
Proactive interest in learning about the market, competitors, AI, and new messaging, tools, and work practices.

Responsibilities

Own positioning, messaging, enablement, and adoption for a product area; serve as the subject-matter expert on its value, use cases, and customers.
Lead product and feature launches from strategy through execution, set success metrics in advance, and conduct post-launch reviews.
Own go-to-market strategy and adoption for new AI products, translating capabilities into clear value for roofing contractors.
Build, test, and refine messaging frameworks that resonate with roofing contractors and support company positioning.
Drive awareness and usage of retention-critical features through in-app, email, and sales touchpoints, guiding customers from awareness to activation and habit.
Partner with Lifecycle and CX on customer journey flows so messaging aligns with adoption expectations.
Monitor competitors' products, pricing, positioning, and go-to-market activity; turn findings into battlecards, objection handling, win/loss insights, and roadmap input.
Test messaging and sales enablement with Sales, then iterate based on effects on win rates.
Connect major initiatives to measurable outcomes, including adoption, retention, win rate, and pipeline, and report results clearly.
Use AI tools for research, competitive monitoring, message testing, and content creation, and help improve team practices.