Senior Product Marketing Manager - Lifecycle & Customer Communications

Caribou Financial•Chicago, IL

4d•$135,000 - $166,000

About The Position

Caribou is seeking a data-driven, strategic, and execution-oriented Senior Product Marketing Manager to own its end-to-end lifecycle strategy and customer communications journey. The role works across Product, Performance Marketing, Brand, Sales and Operations, and Analytics and Data Science. Its primary mission is to set and execute how customers are communicated with across email, SMS, in-app messaging, and call scripting from pre-submission through conversion. The manager uses segmentation, experimentation, and AI capabilities to improve conversion and retention, and leads product go-to-market launches end-to-end. The role sets and maintains the customer communications architecture across funnel stages; develops contextual segmentation and personalization; represents Lifecycle Marketing in AI customer decisioning planning; and partners with Product and UX on in-app messaging and guided experiences. It also optimizes funnel conversion with cross-functional partners, leads launches for features, product tiers, and service enhancements, and creates enablement materials for Sales, Operations, and Customer Success. The manager partners with Analytics to establish rigorous testing, including holdout-based incrementality testing; owns lifecycle marketing platforms and vendor relationships; establishes governance, deliverability practices, and scalable processes; and works with Legal and Compliance on communications review. The role also collaborates with customer research and insights teams to identify friction and inform messaging and product roadmaps. Caribou welcomes remote candidates in specified states and offers in-office or hybrid work from its Denver, Colorado, or Chandler, Arizona offices. Compensation is $135,000–$166,000, with eligibility for an annual performance-based incentive and equity options. The position requires consistent attendance, availability, and active engagement throughout the scheduled shift. A pre-employment background check is required.

Requirements

5–8 years of experience in B2B or B2C e-commerce/fintech product marketing, lifecycle marketing, or growth marketing.
Proven track record managing multi-channel communications, including email, SMS, call scripts, and in-app messaging, across complex conversion funnels.
Hands-on experience with customer engagement platforms such as Braze, HubSpot, Customer.io, or Marketo; product analytics tools such as Amplitude or Mixpanel; and modern AI workflows for content generation and campaign optimization.
Strong background in holdout testing, incrementality modeling, A/B testing, and turning behavioral telemetry into actionable audience segments.
Demonstrated success partnering with Legal and Compliance, Data Science, Product, and Sales and Operations teams.
Exceptional ability to craft high-converting, compliant, audience-tailored messaging.

Nice To Haves

Experience in fintech, lending, or highly regulated industries with strict compliance considerations.
Experience integrating AI decisioning engines into active marketing automation flows.
Proficiency in SQL or BI visualization tools such as Tableau or Looker.

Responsibilities

Set the end-to-end lifecycle communications strategy and maintain the communications architecture across email, SMS, in-app messaging, and call scripting from pre-submission through conversion.
Build segmentation and targeting based on user behavior, lead source, intent, lifecycle stage, and telemetry signals.
Represent Lifecycle Marketing in cross-functional planning for AI customer decisioning, and use AI for content generation, creative personalization, and campaign optimization.
Partner with Product and UX to develop contextual in-app messaging, tooltips, and guided flows that support feature adoption.
Partner with Performance Marketing, Brand, Product, Sales and Operations, and Data Science to optimize the customer journey and improve measurable conversion.
Lead end-to-end go-to-market strategies for new feature releases, product tiers, and service enhancements, including audience, messaging, channel, and success-metric definition.
Equip Sales, Operations, and Customer Success teams with call scripts, pitch collateral, release briefs, and customer playbooks.
Partner with Analytics to establish experimentation frameworks, including holdout-based incrementality testing, to demonstrate impact on conversion and revenue.
Own lifecycle marketing platforms and vendor relationships, and establish governance, deliverability best practices, and scalable operational processes.
Partner with Legal and Compliance to establish review governance for customer communications.
Collaborate with the Voice of Customer Team, Marketing, and User Research to gather user insights and survey data, identify friction, and inform messaging strategy and product roadmaps.

Benefits

Competitive compensation of $135,000–$166,000.
Eligible for an annual performance-based incentive.
Equity options.
401(k) retirement plan.
Flexible Time Off for all employees.
100% paid parental leave for all parents.
Highly subsidized medical, dental, and vision plans.
Company-paid mental health, disability, and basic life insurance.
Optional HSAs with Caribou HSA contributions, FSAs, supplemental life and health coverage, legal insurance, and pet insurance.
Up to $1,000 per year for eligible professional development expenses.
Employee referral program.