Senior Manager, Product Marketing & Lifecycle

Honey Homes•Oakland, CA

9d•$160,000 - $190,000•Hybrid

About The Position

Honey Homes is hiring a Senior Manager, Product Marketing & Lifecycle to help homeowners discover the company, understand its home-care service, and experience its value. The role sits at the intersection of product marketing, lifecycle marketing, and customer marketing, and owns lifecycle strategy across the prospect and early-member journey. This is a hands-on role responsible for identifying opportunities, designing and executing programs, and measuring results, with proactive use of AI to improve effectiveness. The role owns lifecycle programs from marketing-qualified lead (MQL) through new-member conversion, including strategy, segmentation, messaging and content, campaign builds, automation, experimentation, measurement, and iteration. The person will manage email and SMS tooling and launch two to three new programs or meaningful experiments each month. They will also build member advocacy and customer-story programs, develop content featuring members and craftspeople, and support local content and PR opportunities. The position calls for a self-directed builder who can work strategically and in the details in a developing, ambiguous environment. It requires strong storytelling, analytical and experimental skills, prioritization, clear communication, and ownership of outcomes. The role is based in Oakland, California, with a hybrid workplace arrangement. Compensation is $160,000–$190,000 per year, plus equity and full health benefits.

Requirements

At least 5 years of experience across product marketing, lifecycle marketing, growth marketing, consumer marketing, or a combination of these disciplines.
Demonstrated experience owning lifecycle programs across email and/or SMS, including segmentation, automation, experimentation, and measurement.
Exceptional writing and storytelling skills, with examples of communications or campaigns personally created.
Strong analytical instincts and experience using funnel and behavioral data to identify opportunities and improve conversion.
Experience building or scaling programs from 0 to 1, rather than solely operating mature programs.
Comfort working hands-on in marketing and analytics tools rather than relying exclusively on agencies or other teams for execution.
Excitement about using AI and automation as part of everyday work.
Ability to operate as a self-directed builder in an ambiguous environment, prioritize effectively, experiment, and take ownership of outcomes.

Nice To Haves

Experience in a fast-moving startup or similarly high-ownership environment.
Consumer, marketplace, membership or subscription, local-services, or home-services experience.

Responsibilities

Own prospect-to-new-member lifecycle programs, including strategy, segmentation, messaging and content, builds, automation, experimentation, measurement, and iteration.
Manage email and SMS tooling and execute campaigns without waiting on Engineering.
Build and improve prospect-journey programs, including MQL nurture, walk-through rescheduling and cancellation recovery, follow-up after completed walk-throughs, sign-up abandonment recovery, waitlist activation, new-market launches, outbound communications to local groups and potential partners, newsletters, seasonal campaigns, incentives, and tentpole moments.
Launch two to three new programs or meaningful experiments each month and build reporting to assess performance, diagnose issues, and determine future tests.
Build and scale a member ambassador program, including identifying potential ambassadors, personalized outreach, communications, incentives, and payouts.
Use AI and automation to make member outreach more personalized and scalable.
Interview members, identify compelling stories, and develop content for the website, lifecycle marketing, Sales and Member Success, paid campaigns, social media, and PR.
Build and maintain a pipeline of relevant, seasonal, and topical content showcasing Honey Homes’ expertise, members, and craftspeople.
Support local content and PR opportunities that help Honey Homes connect authentically with the communities it serves.
Use AI to build, test, automate, and improve programs; analyze funnel and behavioral data; form hypotheses; measure results; and apply learnings.
Prioritize and ship high-impact work, clearly communicating plans, rationale, results, and next steps.