Senior Lifecycle Marketing Manager
About The Position
The Senior Lifecycle Marketing Manager develops and executes programs that drive activation, repeat usage, and long-term customer retention across Xometry. The role owns the strategy, execution, and performance of email and CRM-based engagement, using data-driven insights, segmentation, and behavioral triggers to deliver timely, relevant communications throughout the customer journey. As part of the broader engagement team, this position works closely with product, content, sales, customer success, and analytics to ensure communications are personalized, value-driven, and aligned with business and platform goals. The role manages lifecycle programs spanning onboarding, reactivation, loyalty, and win-back; owns campaign planning, testing, optimization, and reporting; and translates customer and campaign insights into recommendations for product roadmaps and customer-facing messaging.
Requirements
- 6+ years of experience in lifecycle, CRM, or retention marketing roles.
- Hands-on experience with marketing automation and CRM platforms.
- Experience implementing and optimizing marketing strategies using AI-powered tools.
- Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation.
- Skill in analyzing campaign performance and iterating on messaging and delivery.
- Proficiency with Google suite software, including Sheets and Slides.
- Ability to collaborate across product, sales, content, and technical teams.
- Bachelor’s degree in marketing, business, or a related field.
Nice To Haves
- Experience in B2B, SaaS, or marketplace environments.
- HubSpot and Salesforce experience.
- Advanced degree.
Responsibilities
- Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages.
- Create and manage triggered campaigns based on behavioral data and customer segmentation.
- Partner with product and customer success to identify key customer journey moments and engagement gaps.
- Own campaign planning, testing, and optimization from concept through analysis.
- Manage Xometry’s email marketing program as a lifecycle engagement channel and test new channels, often with the Performance Marketing team.
- Develop audience segmentation frameworks reflecting buyer needs, engagement levels, and platform usage.
- Implement and refine behavioral triggers to drive meaningful touchpoints and reduce drop-off.
- Collaborate with content, design, and operations teams to ensure high-quality campaign execution.
- Define KPIs and own reporting for lifecycle and retention programs, including open rates, click-through rates, conversion, repeat order rate, churn reduction, and active buyers.
- Build and maintain an understanding of customer behavior, preferences, and needs to inform marketing strategy.
- Continuously test subject lines, timing, sequencing, content, and creative to optimize outcomes.
- Translate insights into recommendations for the product roadmap and customer-facing messaging.
- Collaborate with Product on feature adoption, in-platform engagement, customer onboarding, and continuous education.
- Partner with Content and Engagement Marketing to ensure message alignment and cohesive campaign sequencing.
- Work with Sales and Customer Success to identify opportunities for proactive outreach and account nurturing.
- Coordinate with Growth and Analytics teams to develop dashboards and identify new lifecycle levers.
Benefits
- 401(k) match
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Generous paid time off, including vacation, sick leave, and floating and fixed holidays
- Maternity and bonding leave
- EAP and other wellbeing resources
- Bonus
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What This Job Offers
Job Type
Full-time
Career Level
Senior
