Senior Product Marketing Manager - Lifecycle & Customer Communications

Caribou Financial•Chicago, AZ

3d•Remote

About The Position

Caribou is seeking a data-driven, strategic, and execution-oriented Senior Product Marketing Manager to own end-to-end lifecycle strategy and the customer communications journey. The role works across Product, Performance Marketing, Brand, Sales and Operations, and Analytics and Data Science. Its primary mission is to develop and execute how Caribou communicates with customers across email, SMS, in-app messaging, and call scripting, from pre-submission through conversion. The manager will use segmentation, experimentation, and AI capabilities to improve conversion and retention, while leading product go-to-market launches from end to end. The role also owns lifecycle marketing platforms and vendor relationships, develops experimentation and governance practices, and partners with Legal and Compliance to ensure customer communications meet applicable requirements. The position is eligible for remote work in certain states, with office or hybrid options in Denver, Colorado, and Chandler, Arizona. Caribou may consider remote candidates in additional states subject to approval.

Requirements

5–8 years of experience in B2B or B2C ecommerce/fintech product marketing, lifecycle marketing, or growth marketing.
A proven track record managing multichannel communications—including email, SMS, call scripts, and in-app messaging—across complex conversion funnels.
Hands-on experience with customer engagement platforms such as Braze, HubSpot, Customer.io, or Marketo; product analytics tools such as Amplitude or Mixpanel; and modern AI workflows for content generation and campaign optimization.
Strong background in holdout testing, incrementality modeling, A/B testing, and turning behavioral telemetry into actionable audience segments.
Demonstrated success partnering with Legal and Compliance, Data Science, Product, and Sales and Operations teams.
Exceptional ability to craft high-converting, compliant, audience-tailored messaging.

Nice To Haves

Experience in fintech, lending, or other highly regulated industries with strict compliance considerations.
Experience integrating AI decisioning engines into active marketing automation flows.
Proficiency in SQL or BI visualization tools such as Tableau or Looker.

Responsibilities

Set the overall lifecycle communications strategy and maintain a clear, current communications architecture across email, SMS, in-app messaging, and call scripting throughout funnel stages.
Build segmentation and targeting based on user behavior, lead source, intent, lifecycle stage, and telemetry signals.
Represent Lifecycle Marketing in cross-functional planning for AI customer decisioning and use AI for content generation, personalization, and campaign optimization.
Partner with Product and UX to create contextual in-app messaging, tooltips, and guided flows that support feature adoption.
Work with Performance Marketing, Brand, Product, Sales and Operations, and Data Science to optimize the customer journey and improve measurable conversion.
Lead end-to-end go-to-market strategies for feature releases, product tiers, and service enhancements, including target audiences, messaging, channels, and success metrics.
Equip Sales, Operations, and Customer Success teams with call scripts, pitch collateral, release briefs, and customer playbooks.
Partner with Analytics to establish experimentation frameworks, including holdout-based incrementality testing, to measure business impact on conversion and revenue.
Own lifecycle marketing platforms and vendor relationships, and establish governance, deliverability practices, and scalable operational processes.
Partner with Legal and Compliance to establish review governance for customer communications.
Collaborate with the Voice of Customer Team, Marketing, and User Research to gather user insights and survey data, identify friction points, and inform messaging strategy and product roadmaps.

Benefits

Competitive compensation of $135,000–$166,000.
Eligibility for an annual performance-based incentive.
Equity options.
401(k) retirement plan.
Generous paid time off, including Flexible Time Off for all employees.
100% paid parental leave for all parents.
Highly subsidized medical, dental, and vision plans.
Company-paid mental health, disability, and basic life insurance.
Optional benefits including HSAs with Caribou contributions, FSAs, supplemental life and health insurance, legal insurance, and pet insurance.
Up to $1,000 per year for eligible professional development expenses.
Employee referral program.