Senior Product Marketing Manager

Tulip Interfaces • Somerville, MA

10d • Hybrid

About The Position

Tulip is hiring a Senior Product Marketing Manager to shape how its AI-native, cloud-based, no-code platform is positioned, sold, and understood in the market. The role focuses on translating a complex enterprise platform into clear, outcome-focused narratives for operational buyers in manufacturing and other regulated industries. The manager will develop Tulip’s platform story and customer proof points, build a voice-of-the-customer practice, support product launches and field enablement, and bring market, competitive, and customer insights into product and go-to-market decisions. The role is based in Somerville, Massachusetts, in a hybrid work environment requiring at least three days per week in the office.

Requirements

• 5–7+ years of product marketing experience, with a track record of shaping the positioning, sales, and market understanding of a complex B2B product.
• Understanding of manufacturing or a regulated industry, gained through industry experience or by building a voice-of-the-customer practice that includes direct customer conversations, on-site visits, win/loss reviews, customer advisory boards, and sales-call synthesis.
• Ability to turn a complex B2B enterprise platform into positioning that resonates with operational buyers and demonstrates measurable effects on win rates, adoption, or field selling.
• Demonstrated fluency using AI in one’s own workflow.
• Demonstrated ability to build strong cross-functional relationships that deepen customer understanding and support credible recommendations.
• Bachelor’s degree in Marketing, Business, Communications, or equivalent working experience.

Nice To Haves

• Direct experience working in a manufacturing environment, with knowledge of discrete manufacturing pain points and use cases.
• Startup or scale-up experience.

Responsibilities

• Influence and evolve Tulip’s platform narrative, including positioning, messaging, and proof points for revenue marketing and industry marketers to adapt for campaigns and segments.
• Build and run a voice-of-the-customer practice with Product and Customer Success, using customer conversations, site visits, win/loss reviews, customer advisory boards, and sales-call synthesis; translate findings into positioning.
• Develop positioning and customer stories that connect product capabilities to customer value for operational buyers, and demo the product to support those stories.
• Run product launches as narrative moments that connect new capabilities to customer problems.
• Build field enablement that teams use and create a feedback loop from live deals into messaging and product.
• Use market, competitive, and customer signals to form a point of view on where Tulip wins and inform product and go-to-market decisions.

Benefits

• Company equity.
• Competitive benefits package, including health, dental, vision, short-term disability, long-term disability, life insurance, AD&D insurance, flexible spending account (FSA), commuter benefits, parental leave, and 401(k).
• Flexible work schedule and unlimited vacation policy.
• Learning & Development program.
• Virtual company events and happy hours.
• Fitness subsidies.
• Dog-friendly office.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior