Senior Product Marketing Manager

Foley•Boston, MA

12d•Remote

About The Position

Foley is seeking a senior product marketing leader to shape the positioning, pricing, packaging, launch, and sales of its platform. This hands-on role will build the product marketing function and work across Product, Sales, Customer Success, Finance, and Marketing to turn customer and market insight into clear decisions and measurable results. The role will establish a practical launch process, strengthen product training, and bring AI capabilities to market with accurate, supportable claims. The position is primarily remote within the United States, with occasional visits to Foley offices for team collaboration, training, or company events. It may be based remotely in Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Massachusetts, Maryland, Michigan, Missouri, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, or Wisconsin.

Requirements

7+ years of B2B SaaS product marketing experience, including ownership of launches and their outcomes.
Hands-on pricing and packaging experience, from analysis and recommendations through rollout and measured business results.
A record of building product training that changes field behavior, with the ability to demonstrate results such as faster ramp, stronger adoption, or improved win rates.
Experience positioning or commercializing AI or agentic capabilities and building practical AI workflows within product marketing, with sound judgment about claims and accuracy.
Strong executive communication and cross-functional influence, including the ability to make decisions with partners the candidate does not manage and explain results using a defensible baseline and timeframe.
A builder’s mindset suited to establishing processes and priorities in a developing function.

Nice To Haves

Experience in vertical SaaS, regulated markets, multiple customer segments, or a PE-backed business.

Responsibilities

Lead positioning and messaging across customer segments and personas, partnering with the VP of Marketing on Foley’s company narrative and ensuring product, AI, and compliance claims are accurate and supportable.
Own pricing and packaging strategy by defining tiers, add-ons, and AI capabilities; developing recommendations with Product and Finance; and leading the rollout after senior leadership makes the final decision.
Run product launches with Product Management, from launch tiering and readiness through customer communications and post-launch adoption.
Build a repeatable launch process that gives Sales and Customer Success time to prepare.
Build product training and certification for BDRs, AEs, and CSMs with Sales Operations and Enablement, including demos, talk tracks, objection handling, and competitive materials.
Measure the effect of training on readiness and ramp time.
Turn customer and competitive insight into action through win/loss analysis, voice-of-customer work, and market research that informs Product, Sales, and Marketing decisions.
Build the product marketing function by setting priorities and metrics, communicating evidence-backed recommendations to leadership, and using AI workflows to improve product marketing.