Senior Product Marketing Manager, Corporate Internal Audit

Fieldguide•San Francisco, CA

1d•$195,000 - $230,000•Remote

About The Position

Fieldguide is seeking a Senior Product Marketing Manager, Corporate Internal Audit, to join its Product Marketing team and report to the Senior Director of Product Marketing. The role connects Product with go-to-market teams—including Sales, Customer Success, and Marketing—by translating the product roadmap and release cadence into positioning, messaging, and enablement for internal and external audiences. The person in this role will work in a fast-moving environment where features ship often, proactively keep go-to-market teams aligned, and take ownership with a high degree of autonomy. Understanding corporate internal audit and advisory firms is important. The role develops product positioning, value propositions, buyer personas, launch strategies, sales and customer-success enablement, and partner-facing content. It also owns corporate internal audit market and competitive intelligence, supports reseller channels, and builds the content and event programs needed to reach and enable buyers and partners.

Requirements

10+ years of product or content marketing experience in internal audit or adjacent SaaS organizations.
Strong writing skills across blogs, newsletters, case studies, and webinars.
Comfort working in a fast-moving environment with an evolving roadmap.
Self-starter who owns workstreams end to end, communicates status, and proactively surfaces blockers.
Strong project management skills and ability to prioritize concurrent workstreams.
Adaptability across tools and systems, with good judgment to find efficiencies and use AI effectively.

Responsibilities

Develop product positioning, value propositions, and messaging that differentiate Fieldguide’s product from competitors.
Create and maintain buyer personas for target audiences.
Plan and execute go-to-market strategies for product launches.
Collaborate with Product, Marketing, Sales, and Customer Success.
Develop sales tools and collateral, including presentations, product demos, white papers, and datasheets.
Train Sales teams on product features, benefits, and effective selling approaches.
Equip Customer Success with messaging and resources to support adoption, retention, and expansion conversations.
Shape partner-facing value propositions and repeatable sales plays for resellers.
Build the corporate internal audit content engine, including webinars, event strategy, sales decks, demos, one-pagers, battle cards, and partner-facing versions.
Partner with Revenue Marketing on webinar and event planning, including topics, speakers, follow-up nurture paths, and reseller co-hosting.
Apply expertise in corporate internal audit buyers, their pressures, and their buying processes.
Own competitive intelligence for corporate internal audit, including incumbent GRC and audit platforms, build-versus-buy dynamics, and the impact of agentic AI on evaluations.
Partner with Sales and reseller channels on ICP definition, qualification criteria, and pricing and packaging feedback loops.