Senior Product Marketing Manager

BVNK • New York, NY

4d • Hybrid

About The Position

BVNK is seeking an experienced, motivated, and proactive candidate to join our team as the Senior Product Marketing Manager. As a Senior Product Marketing Manager at BVNK, you will own and scale our sales enablement function - ensuring the commercial team has the clarity, confidence, and tools to win deals consistently. This role is focused on building a high-performance enablement system, spanning product education programmes, competitive and market intelligence, and AI-driven workflows that remove friction from the sales process. You will work at the intersection of Product, Sales, and Marketing to ensure teams deeply understand what we sell, how we win, and how to position BVNK in live deals - with instant access to the right narratives, materials, and answers at every stage of the funnel.

Requirements

• Experience in fintech, payments, or crypto/stablecoin infrastructure
• A track record of building sales enablement programmes and systems, not just content
• Strong understanding of competitive positioning and market intelligence frameworks
• Experience implementing automation and AI tooling in marketing or sales workflows
• Proven ability to work cross-functionally and drive alignment across Product, Sales, and Marketing
• A structured, systems-thinking mindset with a bias for execution

Responsibilities

• Design and own BVNK’s end-to-end product education system across sales, solutions, and customer teams
• Build structured learning journeys (e.g. onboarding, certifications, advanced modules) across core product areas (payments, wallets, stablecoins & blockchain education)
• Develop scalable enablement assets: playbooks, capability matrices, demo frameworks, FAQs, and use case libraries
• Run ongoing enablement sessions and embed continuous learning loops (not one-off trainings)
• Measure and improve sales confidence, product understanding, and time-to-productivity
• Build and maintain a centralised competitive intelligence system (battlecards, positioning frameworks, deal insights)
• Track and analyse competitors and translate insights into actionable sales guidance
• Develop clear “how we win” narratives by segment, use case, and competitor
• Turn win/loss insights and field feedback into updated positioning and enablement
• Act as the go-to expert on market dynamics across payments, fintech, and stablecoins
• Move BVNK from static collateral to a scalable, systemised enablement engine
• Build and maintain a single source of truth for product, positioning, and capability information
• Develop automated workflows (e.g. Slack bots, knowledge hubs, AI assistants) to help teams access answers instantly
• Identify repetitive workflows across PMM, sales, and content, and automate them using AI and tooling (e.g. n8n, LLMs)
• Ensure enablement content is always current, accessible, and embedded into daily sales workflows
• Capture structured insights from sales, solutions, and customers (e.g. objections, blockers, use cases)
• Run win/loss analysis to refine positioning and improve conversion
• Translate insights into practical enablement updates (not just reports)
• Ensure the voice of the customer is reflected in how we position and sell the product

Benefits

• Fair and competitive salary at every stage of your growth
• Meaningful ownership in the business through our employee option scheme
• Flexible working hours, with hybrid working at its heart
• A culture built on passionate, growth-minded people
• A flexible approach to holiday
• Opportunities to travel to our offices around the world
• An open and creative environment where you can help us define the future of BVNK, its culture, and its opportunity sets

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed