Senior Product Marketing Manager, Releases & Adoption

Nooks • San Francisco, CA

8d

About The Position

Nooks is hiring a Senior Product Marketing Manager to own how product releases reach existing customers and the field, and to grow adoption after launch. Nooks ships new capabilities weekly across several product areas, and the role will help customers discover and use more of the capabilities they have purchased.

The position owns release marketing, develops adoption programs with Customer Success and Growth Marketing, and equips the Upsell team to expand customer accounts. It makes meaningful releases easy to understand and try through short demos, walkthroughs, and before-and-after stories. The role reports to the Head of Product Marketing and partners with Product, Customer Success, and Sales.

Requirements

• At least 5 years of product marketing or customer marketing experience at a B2B technology company.
• Experience running launches or releases across several product teams.
• Technical depth to understand how new capabilities work and demonstrate them through demos and walkthroughs.
• Strong verbal and written communication skills, including the ability to translate technical features into customer-facing benefits.
• Experience managing cross-functional efforts with Product, Customer Success, and Sales.
• Ability to use product and adoption data to identify opportunities and drive results.
• AI-first working style, including use of AI tools to quickly build demos, walkthroughs, and content.

Nice To Haves

• Experience with expansion, cross-sell, or product-led growth motions.
• Experience with in-app messaging tools.

Responsibilities

• Own the release process across product areas, including release tiering, release notes, in-app announcements, customer communications, and field updates.
• Create short demos, walkthroughs, and before-and-after stories to make releases easy to understand and try.
• Gather customer insight about adoption barriers and share it with Product.
• Design adoption programs with Customer Success and Growth Marketing to help customers expand from using one agent to several.
• Measure adoption of shipped capabilities and use results to guide investment decisions.
• Own product enablement for new releases and partner with GTM Enablement to inform the field about new capabilities and how to demonstrate them.
• Equip the Upsell sales team with expansion narratives and proof points.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed