Senior Product Marketing Manager

Safeguard Global

16d • Remote

About The Position

The Senior Product Marketing Manager shapes how Safeguard Global understands its buyers, positions its solutions, and brings products and services to market. Working across Product, Marketing, and Sales, the role translates market and customer insights into clear positioning, effective go-to-market strategies, and measurable commercial impact. The position balances longer-term positioning and go-to-market strategy with hands-on creation of assets and sales enablement, working with product and marketing teams and the Product Director.

Requirements

• At least 5 years of product marketing experience, including at least 3 years in a market-facing role such as delivering client and prospect presentations, conducting competitor analysis, or performing market research.
• Proficiency with productivity applications such as Microsoft Office, Monday.com, and Jira.
• Comfort using collaboration and CRM tools such as MS Teams and Salesforce.
• Familiarity with marketing automation and analytics tools such as Marketo, Pardot, Omniture, and Google Analytics.
• Power-user experience with social media tools such as LinkedIn, Twitter, Facebook, and Instagram.
• Strong data analysis and ROI-tracking skills, with the ability to demonstrate what is and is not working.
• Strong public-speaking skills, comfort presenting to large, senior groups, and strong writing ability.
• Excellent people and stakeholder management skills for working with colleagues, cross-functional teams, clients, prospects, and analysts; ability to work as a team player.
• Bachelor’s degree in business or marketing.

Nice To Haves

• MBA.
• Pragmatic Institute Certified (PMC) III certification.
• Product Marketing Alliance certification.

Responsibilities

• Develop an expert understanding of buyers, their purchasing behavior and criteria, and regional differences by speaking directly with customers and prospects.
• Own competitive intelligence, including competitors’ positioning and areas where the company wins or loses, and turn findings into actionable positioning and enablement.
• Collaborate with Product and Marketing to develop positioning and messaging that resonates with target personas and users.
• Understand and document the buyer journey and decision-making process, and use those insights to improve sales and marketing processes.
• Partner with Marketing to develop plans, activities, and budgets for acquiring new clients and retaining and expanding existing ones.
• Evaluate the effectiveness of marketing programs and report what is working, what is not, and what should change.
• Plan launches of new products and releases of existing products, leading cross-functional implementation from messaging and enablement through execution, feedback, and success measurement.
• Support sales channels by training teams, creating internal tools and external collateral, teaching teams how and when to use them, and measuring and improving their use.
• Represent supported products through webinars, speaking engagements, and written thought leadership that builds market credibility.
• Contribute to long-term positioning and go-to-market strategy while also creating day-to-day assets and enablement.

Benefits

• Remote-first work with flexibility in where and how work is done.
• Paid bonding leave for a new family member.
• Two charitable days.
• Annual bonus scheme or sales incentive plan eligibility.
• Flexible coworking-space options based on location.
• Access to two learning platforms.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior