Senior Product Marketing Manager

Birdeye • Palo Alto, CA

12d

About The Position

Birdeye builds AI coworkers for multi-location brands, with agents that support AI visibility, appointment booking, and consistent customer experience across locations. This role owns the industry-specific rationale for the product: the problem, buyer, proof, and plan to win each market segment. It develops positioning and messaging for current and future industries, and works with Sales, Demand Gen, Product Marketing, Product, sales enablement, enterprise account executives, and solution engineers to build segment strategy, generate pipeline, and support revenue growth.

Requirements

• At least 6 years of experience in B2B product or industry marketing, ideally across multiple verticals.
• Experience building a segment strategy and carrying a target for it.
• Enterprise B2B SaaS experience.
• Ability to quickly learn an industry's economics, buyers, and language.
• Strong writing skills; a writing sample will be requested.
• Experience running events and campaigns and demonstrating the pipeline they produced.
• Comfort with numbers and honest reporting of them.
• Hands-on experience using AI agents in one's own work.

Nice To Haves

• Experience in financial services, automotive, franchise, or property management.
• Experience with franchise systems, regulated industries such as banking, or multi-location marketing at scale.

Responsibilities

• Develop positioning and messaging for financial institutions, automotive, wellness, property management, self-storage, franchises, and future industries, aligned with the company narrative.
• Own pipeline and revenue targets by industry in partnership with Sales and Demand Gen, including prioritizing segments for investment.
• Create industry-specific content for the website, advertising, blogs, and campaigns.
• Own Birdeye's enterprise event program, including event selection, messaging, and pipeline outcomes.
• Map buying committees by industry and determine the information different buyers need.
• Conduct competitive intelligence, win/loss analysis, and market research by industry, and share insights with product marketing and Product.
• Develop industry talk tracks, discovery questions, and ROI framing for enterprise account executives and solution engineers, partnering with sales enablement on delivery.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed