Senior Product Marketing Manager

XDS•Los Angeles, CA

2d•$105,000 - $135,000•Onsite

About The Position

XDS is seeking a Product Marketing Manager to own how our products are positioned, launched, and brought to market across the U.S. and beyond. This role is highly cross-functional, sitting at the intersection of product, marketing, sales, creative, and the dealer network. The ideal candidate will translate world-class engineering and technology into compelling stories for riders and retailers. We are looking for a product-first marketer with a deep understanding of cycling, who can articulate what makes a great bike compelling beyond its specifications and turn technical differentiation into clear consumer value. This role will shape X-LAB’s product narrative, manage go-to-market execution for a growing portfolio, and build systems for coordinated launches across the global organization. The position reports to the Global Head of Marketing and is based onsite in Los Angeles, 5 days a week.

Requirements

5+ years of experience in product marketing, product management, or related roles within cycling, sporting goods, outdoor, mobility, consumer technology, or another product-driven industry with heavy consumer touchpoints.
Deep knowledge of bicycles and cycling, including major categories, components, specifications, technologies, competitive brands, and rider needs.
Proven experience bringing physical products to market and coordinating complex cross-functional launches by building and project managing a world-class product launch engine.
Exceptional ability to translate technical product features into clear, differentiated consumer benefits and compelling storytelling.
Strong understanding of positioning, pricing, competitive analysis, customer segmentation, and go-to-market strategy.
Experience developing product marketing materials across ecommerce, retail, sales, PR, and dealer channels.
Strong project management skills with the ability to manage multiple products, launches, stakeholders, and deadlines simultaneously.
Experience working directly with product designers, engineers, sales teams, creative teams, retailers, and senior leadership.

Nice To Haves

A genuine passion for cycling and the ability to speak credibly with everyone from a first-time rider to a bike shop owner, engineer, journalist, or WorldTour mechanic.
Experience working with international product development or manufacturing teams, particularly across Asia and North America.
Fluency in Mandarin or experience collaborating closely with China-based teams.
An instinct for identifying not only what makes a product better, but why that difference should matter to someone.

Responsibilities

Own product positioning, messaging, and go-to-market strategy across X-LAB’s road, gravel, electric, city, and emerging product categories.
Translate technical specifications, engineering innovations, materials, and manufacturing advantages into compelling rider-facing and dealer-facing product stories.
Lead cross-functional product launches from initial planning through market introduction, coordinating Product, Marketing, Design, Ecommerce, PR, Sales, Operations, and Customer Service.
Develop product marketing assets including product briefs, launch materials, sales tools, dealer education, FAQs, comparison guides, catalogs, and website/PDP content.
Partner closely with the China product and engineering teams to understand the product roadmap, identify key differentiators, and ensure U.S. market needs and feedback inform future development.
Maintain a deep understanding of the competitive landscape, including product specifications, pricing, positioning, technology, and emerging category trends.
Work directly with dealers, riders, media, athletes, and internal teams to gather market feedback and translate insights into actionable product recommendations.
Support media launches, product reviews, demo programs, trade shows, dealer events, and other product-focused activations.
Establish and maintain the product marketing calendar, launch processes, asset requirements, and cross-functional go/no-go milestones.
Help define how X-LAB’s broader product portfolio fits together, ensuring each model has a clear role, audience, value proposition, and reason to exist.