Senior Product Marketing Manager

Braavo Capital • New York, NY

4d • Remote

About The Position

Braavo Capital has financed mobile app growth for more than ten years, deploying billions of dollars to hundreds of app companies through revenue-based products. The company is in a phase of rapid expansion with multiple lines of business and new product rollouts planned. This role is for someone senior enough to help shape how products are taken to market and hands-on enough to do the work. The Product Marketing Manager will own how Braavo's products are positioned, explained, launched, and sold. This includes refining the positioning for existing products to ensure founders and CFOs can quickly understand their function, use cases, and Braavo's differentiation. It also involves bringing new products to market by collaborating with product development, underwriting, and sales teams to define the story, target customer, launch strategy, and sales enablement materials. This is a hands-on role requiring deep product understanding, customer engagement, and the ability to create marketing materials. The position reports directly to the founder & CEO and works closely with product, originations, underwriting, and operations teams.

Requirements

• 4+ years in product marketing, product, growth, or a similar role with ownership of B2B product positioning and go-to-market strategy.
• Demonstrated experience launching new products or major product lines.
• Excellent writing skills with the ability to explain complex topics simply.
• Strong commercial instincts and a focus on positioning that drives sales.
• Comfortable working directly with sales, product, leadership, and customers.
• Ability to operate with significant autonomy.
• Curiosity to learn the economics of the mobile app industry and financing products.

Nice To Haves

• Experience in fintech, specialty finance, B2B SaaS, mobile apps, gaming, or subscription businesses.
• Potential opportunities to work with the Great Apps team on positioning, launches, and related product marketing initiatives.

Responsibilities

• Develop positioning and messaging for Braavo’s existing and upcoming products, translating complex financing structures into easily understandable language for founders and CFOs.
• Own go-to-market strategy for new products, including defining target customers, use cases, messaging, competitive positioning, launch plans, and post-launch iteration.
• Ensure consistent product description across the website, sales process, product materials, and customer communications.
• Analyze competitor positioning and market trends to identify differentiation opportunities for Braavo.
• Create sales enablement materials such as decks, one-pagers, case studies, FAQs, competitive materials, and email language.
• Gain insights into the sales process by understanding prospect questions, points of confusion, and reasons for winning or losing deals.
• Engage directly with customers and prospects to understand their needs and language preferences, feeding these insights back to product and leadership teams.
• Own product-oriented content creation, including product pages, customer stories, launch materials, sales content, email campaigns, and educational content.
• Write compelling copy that explains complex products clearly and effectively.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed