Senior Product Marketing Manager

Fairmarkit

5d•Remote

About The Position

Fairmarkit is the #1 autonomous sourcing platform revolutionizing the way all organizations buy & sell. Fairmarkit equips procurement teams with automation, AI, and GenAI so they can source more competitively at scale. Our solutions for tail spend and strategic sourcing help innovative procurement teams reduce cycle times, drive out costs, meet ESG/Diversity targets, and provide a better stakeholder experience to internal partners and suppliers. Fairmarkit has been recognized with awards by organizations such as Gartner and IDC, and is backed by strategic investors like Notable Capital, Insight Partners, 1984.VC, and Newfund. The Role Fairmarkit's PMM function is yours to build. As the only dedicated Senior Product Marketing Manager, you'll own positioning, messaging, launches, and enablement for our autonomous sourcing platform and supplier marketplace. You will operate as a solo IC who punches well above their weight through systems thinking and AI-native execution. You're not here to support a function. You're here to define it. You'll translate advanced AI and agentic capabilities into clear, differentiated value for two distinct audiences: the procurement leaders buying smarter, and the suppliers competing to win their business. You're the connective tissue between R&D and go-to-market. When a new capability ships, you decide how the world hears about it. When a deal stalls, Sales reaches for the asset you built. This is a great opportunity to step into a high-ownership role in a category AI is actively reshaping.

Requirements

7+ years of B2B product marketing experience, including meaningful ownership of enterprise SaaS and/or AI products
Demonstrated success building or inheriting a PMM function with outsized results. Clearer positioning. Better adoption. Higher sales confidence.
Strong storytelling instincts: you translate complex AI capabilities into crisp, outcome-focused narratives that land with stakeholders
Compelling communicator: you present with confidence, build executive-ready decks, and know how to land a point in a room full of skeptics
AI-native by default: you already use LLMs, automation, and AI tools as core parts of your workflow — for research, drafting, segmentation, competitive analysis, and more.
Proven track record enabling Sales and Customer Success with content, training, and deal support in a high-velocity or enterprise sales motion
Analytical mindset with comfort using data to size opportunities, segment audiences, and measure GTM performance across CRM, marketing automation, and product analytics.
Operationally sharp: you simplify complex workstreams, keep cross-functional projects on track, and hold teams accountable without friction
Compelling communicator: you write with clarity, present with confidence, and know how to land a narrative in a room full of skeptics

Nice To Haves

Experience in procurement, supply chain, or financial operations.
Experience marketing to CPOs and sourcing leaders.
Familiarity with tools like SAP Ariba, Coupa, or Workday Sourcing.

Responsibilities

Establish and continuously sharpen positioning and messaging for Fairmarkit's autonomous sourcing platform and supplier marketplace, — tailored to CPOs, procurement leaders, and finance stakeholders on the buyer side, and to supplier relationship and business development teams on the supply side
Build AI-native PMM workflows from the ground up: use LLMs, automation, and purpose-built tooling to produce high-quality content, run research, and keep pace with a fast-moving product org without sacrificing depth
Lead end-to-end go-to-market for new features and major launches — from narrative and packaging through naming, pricing input, launch plans, and post-launch analysis
Partner closely with Product to influence the roadmap using customer, market, and competitive insights, especially around agentic AI use cases, UX, and procurement workflows
Build and maintain core messaging frameworks, battlecards, and objection-handling guides; enable Sales and Customer Success through trainings, playbooks, and ongoing deal support
Collaborate with Demand Gen, Brand, and ABM to develop integrated, product-led campaigns that drive pipeline, win rate, and expansion in target accounts
Own core customer-facing assets including— decks, one-pagers, explainer pages, release notes, in-app education — for both buyers and suppliers, clearly communicating new capabilities and driving adoption across the marketplace
Conduct market, buyer, and competitive research on procurement technology, source-to-pay, and AI/agentic platforms to identify whitespace and sharpen differentiation
Champion the voice of the customer: synthesize qualitative and quantitative feedback from both procurement teams and suppliers into insights that shape product strategy, messaging, and sales motions
Collaborate with product to define and track PMM success metrics — launch performance, feature adoption, content usage, win rates, and segment-level impact — and use data to iterate