Senior Product Marketing Manager

Justworks•New York, NY

8d•$166,000 - $214,000

About The Position

The Senior Product Marketing Manager will market Justworks products that help small businesses manage their teams and day-to-day operations, including time, attendance, and related workflows. The role leads positioning, go-to-market strategy, and adoption for a portfolio of connected products, working with Product, Design, Engineering, Marketing, Revenue, and Customer Success to launch capabilities and deliver measurable value for customers and the business. The Platform Product Marketing team connects product strategy to market impact across the Justworks platform. This position brings customer insight, product judgment, and strong execution to make complex workflows easy to understand, inform product decisions with evidence, and lead cross-functional work from opportunity through launch and adoption. The role develops customer and market understanding, product narratives, competitive positioning, and practical enablement. It informs product planning and roadmap decisions, leads launch readiness, supports awareness, conversion, adoption, and expansion, and defines and tracks measures of success. It also leads high-impact initiatives across teams without direct authority and builds reusable frameworks, tools, and processes for Product Marketing.

Requirements

5–8 years of experience in product marketing, product strategy, growth, or a related B2B SaaS function, with a track record of bringing products to market and driving measurable business outcomes.
Experience owning positioning, messaging, go-to-market strategy, and adoption for complex products or multi-step customer workflows.
Strong customer and market research skills, including synthesizing qualitative and quantitative insights into product and go-to-market recommendations.
Strong storytelling skills, including translating operational, technical, and compliance-driven capabilities into compelling value for customers, prospects, executives, and customer-facing teams.
Demonstrated ability to influence product strategy and roadmap decisions through customer insight, competitive intelligence, product data, and business context.
Experience leading cross-functional initiatives and influencing stakeholders across Product, Engineering, Design, Revenue, Marketing, Customer Success, Compliance, and Operations without direct authority.
Strong analytical and strategic thinking skills, including experience defining success metrics and evaluating launch performance, product adoption, customer engagement, and business impact.

Nice To Haves

Experience in workforce management, HR technology, payroll, time and attendance, scheduling, compliance, fintech, or other SMB-focused software is strongly preferred.

Responsibilities

Build understanding of customer needs, buyer expectations, market trends, and competitor strategies in supported product areas.
Develop product positioning, messaging, and value propositions that communicate benefits and differentiation.
Connect product stories to the broader Justworks platform narrative and tailor messaging to audiences and use cases.
Develop competitive narratives and enablement to help customer-facing teams position products, address objections, and strengthen customer conversations.
Bring customer, product, and market insights into product planning, prioritization, and roadmap decisions.
Partner with Product and Design to identify unmet needs and assess market opportunities.
Develop go-to-market strategies for new products and major features, including target audiences, positioning, channels, success measures, and launch sequencing.
Lead launch readiness with Product, Marketing, Revenue, Customer Success, and other partner teams.
Partner with Growth, Lifecycle Marketing, Sales, Partnerships, and Customer Success to support awareness, conversion, adoption, and expansion.
Use customer feedback, product data, and frontline insights to improve onboarding and ongoing engagement.
Define and track success measures, using results to improve programs and inform future decisions.
Lead high-impact initiatives from strategy through execution, creating clarity, accountability, and momentum across teams.
Influence stakeholders across Product, Engineering, Design, Marketing, Revenue, and Customer Success without direct authority.
Structure ambiguous problems, make clear recommendations, and communicate tradeoffs.
Leverage and build reusable frameworks, tools, and processes that improve the quality and consistency of Product Marketing work.